ClickMinded – Email Marketing Course
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Last Updated Date: 08-11-2021
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Course Size: 4.95 GB
Curriculum (Google Drive Proof)
ClickMinded - Email Marketing Course
01-Introduction To Email Marketing
02-Introducing Your Instructor - Lucas Chevillard
03-Introduction To Automations And ESPs
04-Email Marketing Campaigns
05-Subscriber Segmentation
06-Creating A Campaign
07-Hands-On Email Campaign Copywriting
08-Building Your Campaigns
09-Optimization Tracking And Deliverability
10-Tools And Services
11-Summary
12-Bonus Standard Operating Procedures (SOPs)
01-Introduction To Email Marketing
- 01-Email Marketing Course Overview.ts
- 02-Email Marketing Stats.pdf
- 02-Introduction To Email Marketing.mp4
- 03-Target Personas And The Sales Funnel.mp4
- 04-The Email Marketing Framework.ts
- 05-Email Marketing & List Building.ts
- 05-How to launch a lead generation campaign with Facebook Lead Ads.docx
02-Introducing Your Instructor - Lucas Chevillard
- 01-Introducing Your Instructor - Lucas Chevillard.mp4
- 02-Before You Hit 'Send'.mp4
- 03-Key Principles To Remember.mp4
03-Introduction To Automations And ESPs
- 01-Email Service Provider Overview.mp4
- 02-Introduction To Email Automation.mp4
- 03-Building Automations.mp4
- 03-ConvertKit.pdf
- 03-Drip.pdf
- 03-Mailchimp.pdf
- 04-Platform Integrations.mp4
- 04-Zapier.pdf
04-Email Marketing Campaigns
- 01-Types Of Campaigns.mp4
- 02-Email Lifecycle - Transactional Emails.ts
- 03-Onboarding Campaign.mp4
- 04-EmailDrips.pdf
- 04-Mailcharts.pdf
- 04-Onboarding Campaign Examples.mp4
- 05-Engagement Campaign.mp4
- 06-Engagement Campaign Examples.mp4
- 07-Win-Back Campaign.mp4
- 08-Win-Back Campaign Examples.mp4
- 09-Sunset Campaign.mp4
- 10-Sunset Campaign Examples.ts
- 11-Broadcast Email.mp4
- 12-Broadcast Campaign Examples.ts
- 12-Glimpse.pdf
- 12-Morning Brew.pdf
05-Subscriber Segmentation
- 01-Email Marketing Segmentation.mp4
- 02-Effective Segmentation.mp4
- 03-Tags And Custom Fields.mp4
- 04-Enriching Data With Forms.mp4
- 05-Cup & Leaf.pdf
- 05-Enriching Data With Surveys.mp4
- 05-Google Forms.pdf
- 05-Zapier.pdf
- 06-Enriching Data With Trigger Links.mp4
- 06-How to use links to trigger automations in Mailchimp.pdf
- 07-Enriching Data Based On Website Behavior.mp4
- 07-RightMessage.pdf
- 08-10 Powerful Segmentation Strategies.mp4
- 09-Demo - Creating Segments.mp4
- 10-Demo - Segmenting Inside Automations.ts
06-Creating A Campaign
- 01-Creating A Campaign.ts
- 02-Strategy.ts
- 03-Collecting Assets.ts
- 04-Design.mp4
- 05-Copywriting.mp4
07-Hands-On Email Campaign Copywriting
- 01-Autoresponder Madness.pdf
- 01-Email Copywriting Tactics.mp4
- 01-Internet marketers ruin digital marketing.pdf
- 01-Open loop examples.pdf
- 02-ConvertKit - Conditional content.pdf
- 02-ConvertKit - Email personalization.pdf
- 02-Drip - Liquid manual.pdf
- 02-Mailchimp - Dynamic content.pdf
- 02-Mailchimp - Merge tags.pdf
- 02-Personalization Of Email Copy.mp4
08-Building Your Campaigns
- 01-Building Your Campaigns.ts
- 02-Welcome Onboarding.ts
- 03-Mini Course Or Free Trial.mp4
- 04-Booking A Call.mp4
- 05-Webinars Or Live Coaching.mp4
- 06-Deadline Funnel.pdf
- 06-Flash Sales.mp4
- 06-Thrive Ultimatum.pdf
- 07-Cross-Sells And Upsells.ts
- 08-Abandoned Cart.ts
- 08-Abandoned cart stats.pdf
- 09-Newsletters.ts
- 10-Tying It All Together.mp4
09-Optimization Tracking And Deliverability
- 01-Tracking.mp4
- 02-GA & UTM Tracking.ts
- 03-Optimization.mp4
- 04-Deliverability.mp4
- 04-Google Postmaster Tools.pdf
10-Tools And Services
- 01-KingSumo.pdf
- 01-List Building Tools.ts
- 01-Sumo.pdf
- 01-Thrive Leads.pdf
- 02-Automation Tools.ts
- 02-Deadline Funnel.pdf
- 02-Thrive Ultimatum.pdf
- 02-Zapier.pdf
- 03-Clearbit.pdf
- 03-RightMessage.pdf
- 03-Segmentation & Personalization Tools.ts
- 04-DripScripts.pdf
- 04-Email Copywriting Tools.ts
- 04-Grammarly.pdf
- 04-Hemingway.pdf
- 05-Bee Free.pdf
- 05-Email Design Tools.ts
- 05-Themeforest.pdf
- 06-BriteVerify.pdf
- 06-Deliverability Tools.ts
- 06-Litmus.pdf
- 06-ReturnPath.pdf
- 07-Drip Workflow Library.pdf
- 07-EmailDrips.pdf
- 07-Mailcharts.pdf
- 07-Really Good Emails.pdf
- 07-Sources Of Inspiration.ts
11-Summary
- 01-Summary.mp4
12-Bonus Standard Operating Procedures (SOPs)
- 01-SOP 030 - Grow your email list with a content upgrade popup.docx
- 02-SOP 039 - Sending bulk outreach emails with Gmail.docx
- 03-SOP 048 - Creating an email address with your own domain name.docx
- 04-SOP 061 - How to launch a lead generation campaign with Facebook Lead Ads.docx
Let’s talk about the single most underrated tool in your digital marketing toolbox. It’s email.
I doubt I need to convince you that email marketing is the most powerful thing you can do, or that it’s usually the highest ROI channel, or that email is NOT dead and will not be dying anytime soon.
You already know that (and that’s probably why you’re here.)
Many people have told you that the key to 2x, 3x, or 10x your (or your clients’) sales is to leverage your email subscribers—that’s true…
…but 99% of people don’t get those results.
You can stop reading and close this window if this doesn’t sound like you:
You’ve set up a welcome email for new subscribers
You’ve tried sending newsletters to keep your subscribers engaged and coming back
[Bonus points] You’ve run a seasonal campaign like Black Friday or Christmas special
You’ve had some success, but you’re still nowhere near 2x sales or higher.
Most people get stuck here and think that their problem is that their email list isn’t big enough.
Unfortunately, just growing your email list won’t do the trick.
Here’s Andrew Chen, who led the growth team at Uber, explaining why1:
TL;DR: the problem isn’t the size of your list…
…the reason why your email marketing strategy isn’t working is that you are not increasing your subscriber’s intent to buy.
Let me explain why this happens with a common email marketing tactic: newsletters.
I love newsletters, we use them at ClickMinded, and they are great to keep your company at your subscribers’ top-of-mind.
However, most newsletters just blast the exact same message to every single subscriber, regardless of what they are interested in or where they are in your funnel.
And that’s a problem.
Why would you treat a subscriber who has just added a product to their cart in the same way as you treat someone who hasn’t opened an email in 3 months?
A great email marketing strategy delivers highly relevant messages to your users when they are most helpful to them.
As opposed to your subscribers thinking “why am I receiving this?”, you should go for something that feels warm, fuzzy, and amazing, like:
A puppy in the mailbox (… but, please don’t put a puppy in a mailbox).
Of course, there’s a challenge: how can you make sure you are always delivering a relevant message at the right time when you have 100s or 1000s of subscribers?
Answer: by using automation to segment and deliver emails to your subscribers.
What if you could 2x or 3x your sales with an email marketing strategy that’s 99% automated?
You could use this repeatable framework to set up massively successful email campaigns for your clients.
You could create a powerful email funnel for your business that generates sales in autopilot while you just put more leads into it.
You could get a new job or a promotion by implementing a comprehensive email strategy that fundamentally changes the direction of your company.
That’s exactly what the ClickMinded Email Marketing Training will help you accomplish…
…and we’ve been lucky enough to get Lucas Chevillard, the Email Strategist from Airbnb and one of the best email marketing minds in the game, to teach this course.
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