ClickMinded – Email Marketing Course

Curriculum (Google Drive Proof)

ClickMinded - Email Marketing Course

Folders

01-Introduction To Email Marketing

02-Introducing Your Instructor - Lucas Chevillard

03-Introduction To Automations And ESPs

04-Email Marketing Campaigns

05-Subscriber Segmentation

06-Creating A Campaign

07-Hands-On Email Campaign Copywriting

08-Building Your Campaigns

09-Optimization Tracking And Deliverability

10-Tools And Services

11-Summary

12-Bonus Standard Operating Procedures (SOPs)

01-Introduction To Email Marketing

Files

01-Email Marketing Course Overview.ts

02-Email Marketing Stats.pdf

02-Introduction To Email Marketing.mp4

03-Target Personas And The Sales Funnel.mp4

04-The Email Marketing Framework.ts

05-Email Marketing & List Building.ts

05-How to launch a lead generation campaign with Facebook Lead Ads.docx

02-Introducing Your Instructor - Lucas Chevillard

Files

01-Introducing Your Instructor - Lucas Chevillard.mp4

02-Before You Hit 'Send'.mp4

03-Key Principles To Remember.mp4

03-Introduction To Automations And ESPs

Files

01-Email Service Provider Overview.mp4

02-Introduction To Email Automation.mp4

03-Building Automations.mp4

03-ConvertKit.pdf

03-Drip.pdf

03-Mailchimp.pdf

04-Platform Integrations.mp4

04-Zapier.pdf

04-Email Marketing Campaigns

Files

01-Types Of Campaigns.mp4

02-Email Lifecycle - Transactional Emails.ts

03-Onboarding Campaign.mp4

04-EmailDrips.pdf

04-Mailcharts.pdf

04-Onboarding Campaign Examples.mp4

05-Engagement Campaign.mp4

06-Engagement Campaign Examples.mp4

07-Win-Back Campaign.mp4

08-Win-Back Campaign Examples.mp4

09-Sunset Campaign.mp4

10-Sunset Campaign Examples.ts

11-Broadcast Email.mp4

12-Broadcast Campaign Examples.ts

12-Glimpse.pdf

12-Morning Brew.pdf

05-Subscriber Segmentation

Files

01-Email Marketing Segmentation.mp4

02-Effective Segmentation.mp4

03-Tags And Custom Fields.mp4

04-Enriching Data With Forms.mp4

05-Cup & Leaf.pdf

05-Enriching Data With Surveys.mp4

05-Google Forms.pdf

05-Zapier.pdf

06-Enriching Data With Trigger Links.mp4

06-How to use links to trigger automations in Mailchimp.pdf

07-Enriching Data Based On Website Behavior.mp4

07-RightMessage.pdf

08-10 Powerful Segmentation Strategies.mp4

09-Demo - Creating Segments.mp4

10-Demo - Segmenting Inside Automations.ts

06-Creating A Campaign

Files

01-Creating A Campaign.ts

02-Strategy.ts

03-Collecting Assets.ts

04-Design.mp4

05-Copywriting.mp4

07-Hands-On Email Campaign Copywriting

Files

01-Autoresponder Madness.pdf

01-Email Copywriting Tactics.mp4

01-Internet marketers ruin digital marketing.pdf

01-Open loop examples.pdf

02-ConvertKit - Conditional content.pdf

02-ConvertKit - Email personalization.pdf

02-Drip - Liquid manual.pdf

02-Mailchimp - Dynamic content.pdf

02-Mailchimp - Merge tags.pdf

02-Personalization Of Email Copy.mp4

08-Building Your Campaigns

Files

01-Building Your Campaigns.ts

02-Welcome Onboarding.ts

03-Mini Course Or Free Trial.mp4

04-Booking A Call.mp4

05-Webinars Or Live Coaching.mp4

06-Deadline Funnel.pdf

06-Flash Sales.mp4

06-Thrive Ultimatum.pdf

07-Cross-Sells And Upsells.ts

08-Abandoned Cart.ts

08-Abandoned cart stats.pdf

09-Newsletters.ts

10-Tying It All Together.mp4

09-Optimization Tracking And Deliverability

Files

01-Tracking.mp4

02-GA & UTM Tracking.ts

03-Optimization.mp4

04-Deliverability.mp4

04-Google Postmaster Tools.pdf

10-Tools And Services

Files

01-KingSumo.pdf

01-List Building Tools.ts

01-Sumo.pdf

01-Thrive Leads.pdf

02-Automation Tools.ts

02-Deadline Funnel.pdf

02-Thrive Ultimatum.pdf

02-Zapier.pdf

03-Clearbit.pdf

03-RightMessage.pdf

03-Segmentation & Personalization Tools.ts

04-DripScripts.pdf

04-Email Copywriting Tools.ts

04-Grammarly.pdf

04-Hemingway.pdf

05-Bee Free.pdf

05-Email Design Tools.ts

05-Themeforest.pdf

06-BriteVerify.pdf

06-Deliverability Tools.ts

06-Litmus.pdf

06-ReturnPath.pdf

07-Drip Workflow Library.pdf

07-EmailDrips.pdf

07-Mailcharts.pdf

07-Really Good Emails.pdf

07-Sources Of Inspiration.ts

11-Summary

Files

01-Summary.mp4

12-Bonus Standard Operating Procedures (SOPs)

Files

01-SOP 030 - Grow your email list with a content upgrade popup.docx

02-SOP 039 - Sending bulk outreach emails with Gmail.docx

03-SOP 048 - Creating an email address with your own domain name.docx

04-SOP 061 - How to launch a lead generation campaign with Facebook Lead Ads.docx

Let’s talk about the single most underrated tool in your digital marketing toolbox. It’s email.

I doubt I need to convince you that email marketing is the most powerful thing you can do, or that it’s usually the highest ROI channel, or that email is NOT dead and will not be dying anytime soon.

You already know that (and that’s probably why you’re here.)

Many people have told you that the key to 2x, 3x, or 10x your (or your clients’) sales is to leverage your email subscribers—that’s true…

…but 99% of people don’t get those results.

You can stop reading and close this window if this doesn’t sound like you:

You’ve set up a welcome email for new subscribers
You’ve tried sending newsletters to keep your subscribers engaged and coming back
[Bonus points] You’ve run a seasonal campaign like Black Friday or Christmas special
You’ve had some success, but you’re still nowhere near 2x sales or higher.
Most people get stuck here and think that their problem is that their email list isn’t big enough.

Unfortunately, just growing your email list won’t do the trick.
Here’s Andrew Chen, who led the growth team at Uber, explaining why1:

TL;DR: the problem isn’t the size of your list…

…the reason why your email marketing strategy isn’t working is that you are not increasing your subscriber’s intent to buy.
Let me explain why this happens with a common email marketing tactic: newsletters.

I love newsletters, we use them at ClickMinded, and they are great to keep your company at your subscribers’ top-of-mind.

However, most newsletters just blast the exact same message to every single subscriber, regardless of what they are interested in or where they are in your funnel.

And that’s a problem.

Why would you treat a subscriber who has just added a product to their cart in the same way as you treat someone who hasn’t opened an email in 3 months?
A great email marketing strategy delivers highly relevant messages to your users when they are most helpful to them.

As opposed to your subscribers thinking “why am I receiving this?”, you should go for something that feels warm, fuzzy, and amazing, like:

A puppy in the mailbox (… but, please don’t put a puppy in a mailbox).

Of course, there’s a challenge: how can you make sure you are always delivering a relevant message at the right time when you have 100s or 1000s of subscribers?

Answer: by using automation to segment and deliver emails to your subscribers.

What if you could 2x or 3x your sales with an email marketing strategy that’s 99% automated?
You could use this repeatable framework to set up massively successful email campaigns for your clients.
You could create a powerful email funnel for your business that generates sales in autopilot while you just put more leads into it.
You could get a new job or a promotion by implementing a comprehensive email strategy that fundamentally changes the direction of your company.
That’s exactly what the ClickMinded Email Marketing Training will help you accomplish…

…and we’ve been lucky enough to get Lucas Chevillard, the Email Strategist from Airbnb and one of the best email marketing minds in the game, to teach this course.