Name

00-Resources

01-Workshop Bonus Sessions

02-Week 1

03-Week 2

00-Resources.txt

01-Important Updates and Getting Started - Group Access.pdf

01-Important Updates and Getting Started – Group Access.mp4

02-The Elements You’ll Work With During the Test.mp4

03-Email Deliverability Training with Sasha Sibree.mp4

04-Decision Triggers.mp4

05-Offer Levers (Buying Triggers).mp4

01-Copy of CODE Element Testing (ENGAGE).xlsx

01-Day 1 – Defining Elements and Guardrails.mp4

01-Original-PBC-Process-How-it-Works.pdf

02-Day 2 - Element Coaching and Feedback - Test Setup.pdf

02-Day 2 – Element Coaching and Feedback – Test Setup video1.mp4

02-Day 2 – Element Coaching and Feedback – Test Setup video2.mp4

02-PBC-Process-Day-2-Setting-up-the-Campaign-3.pdf

03-Element Clarifications and Tactics.mp4

04-Day 4 – Understanding Nuances Making a Perfect Test.mp4

05-Day 5.mp4

01-Day 6 – Benefit Test Debrief and How the Auction System Works.mp4

02-Day 7 – Challenge Test Setup and Ad Liquidity.mp4

03-Day 8 – Elements and Engagement Formulas.mp4

03-PBC-Process-Headline-Formulas-3.pdf

04-Day 9 – Finishing Your Ad With Body Copy and the C I A Method.mp4

05-Day 10 – Tertiary Testing and Creating PBC Variations.mp4