Chris Orzechowski – One Person Agency (59.6 GB)
Last Updated Date: 08-19-2023
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01-Module 1 - Designing Your One Person Agency
02-Module 2 - Mastering Your ESP
03-Module 3 - Discovering Your Ideal Clients
04-Module 4 - Email Marketing Strategy
05-Module 5 - Creating Your Offers
06-Module 6 - Winning New Business
08-Module 8 - Client Management
09-Module 9 - Offboarding
10-Module 10 - Marketing Your One Person Agency
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02-Join the Coaching Group.png
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02-Join the Coaching Group.rtf
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03-Week 1 HW Feedback and Examples
01-Full Session Recording.mp4
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01-Full Session Recording.png
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02-[OPA] Week 1 Homework.docx
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03-Week 1 HW Feedback and Examples.png
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01-How to choose clients that rocketship you to the moon.mp4
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02-How to think about charging both large and small businesses.mp4
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03-When its appropriate to charge an hourly fee.mp4
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04-Why its okay to charge lots of money for the work you do.mp4
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05-How to make extra cash as an affiliate when talking to clients.mp4
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06-How to find the sweet spot with businesses so you can hit your monthly revenue goals more realistically.mp4
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07-Are content creators a viable niche for email marketing services.mp4
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08-The mindset required for you to break past your pricingrevenue barriers.mp4
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09-Is it feasible to transition from experienced email marketer to CMO.mp4
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10-What kind of services and packages can you offer for SaaS companies.mp4
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11-How rigid does the %E2%80%9Cmagic box%E2%80%9D need to be.mp4
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12-Why you should never be afraid of making money.mp4
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13-How to drill down as much as possible with the GiveDrain Energy columns.mp4
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14-How to approach hourly rates.mp4
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15-How to decide between productized and boutique services.mp4
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16-How to choose the right size of businesses to go after for your OPA.mp4
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17-How to reverse-engineer your prospecting goals based on your monthly goals.mp4
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18-Should you have your assistant send in the deliverables.mp4
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19-Why the But you are Chris! excuse is bullshit.mp4
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20-Why its okay to color outside the lines of the exercises.mp4
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21-How to deal with client feedback that stings.mp4
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22-How to avoid burnout in your own business.mp4
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23-The truth about most business gurus.mp4
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24-Why you must outsource work you hate doing.mp4
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25-How to safeguard your magic box.mp4
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26-How to avoid doing design work for emails.mp4
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27-How to offer list migration as a service.mp4
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28-How to overcome self-doubt.mp4
29-How to turn sales calls into consultations.mp4
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30-Should you schedule asset-building on Fridays.mp4
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31-The importance of trusting your gut.mp4
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32-Does posting on Twitter count as asset-building time.mp4
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33-The problem with just wanting to write the copy.mp4
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34-How to reposition a marketing asset that is not performing anymore.mp4
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35-Why sales calls can not be in the drain my energy column.mp4
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36-How to run a business you actually love.mp4
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37-Why picking a niche is not as limiting as you think.mp4
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38-Why there-s no reason why you can not charge %245K for an automation buildout.mp4
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39-The importance of selling outcomes over deliverables.mp4
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40-The real reason why we create client profiles.mp4
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41-Doing too much vs. Sticking to your Zone of Genius.mp4
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42-How to niche down based on what gives you energy.mp4
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43-Why your business is always YOUR responsibility.mp4
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11-Week 2 HW Feedback & Examples
01-Full Session Recording.mp4
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01-Full Session Recording.png
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02-Flow Foundations 1.mp4
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02-Flow Foundations 1.png
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03-Flow Foundations 2.mp4
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03-Flow Foundations 2.png
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04-Flow Foundations 3.mp4
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04-Flow Foundations 3.png
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05-Flow Foundations 4.mp4
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05-Flow Foundations 4.png
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06-Flow Foundations 5.mp4
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06-Flow Foundations 5.png
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07-Flow Foundations 6.mp4
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07-Flow Foundations 6.png
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08-Flow Foundations 7.mp4
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08-Flow Foundations 7.png
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09-Flow Foundations 8.mp4
09-Flow Foundations 8.png
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10-Klaviyo Tag Cheat Sheet.png
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10-[TWC] Klaviyo Template Tag Cheat Sheet (1).pdf
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01-How browse abandonment emails get triggered.mp4
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02-How to make sure your emails do not end up in the promo or spam folders.mp4
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03-The difference between automations and campaigns(1).mp4
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04-The magic behind how abandoned cart items show up in someone-s email.mp4
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05-How to handle integration across multiple platforms that are time-consuming to manage.mp4
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06-How often should you clean your email list.mp4
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07-How to price tech implementation into your projects.mp4
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08-Demo- How to find out how much money each of your emails are making inside Klaviyo.mp4
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09-How to set up both browse and cart abandonment sequences properly.mp4
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10-How to avoid scope creep.mp4
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11-Demo- How to solve text formatting issues inside your ESP.mp4
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12-Demo- How to create and use repeating dynamic product blocks.mp4
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13-Why the ESP your client uses affects how you approach writing the copy.mp4
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14-The benefits of using UTMs with Klaviyo.mp4
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15-Best practices regarding flows(1).mp4
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16-What to do if brick and mortar clients are doing zero email marketing.mp4
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17-Should you send broadcasts during a welcome sequence.mp4
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18-Are there deliverability issues when using Reply Tracking in ActiveCampaign.mp4
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19-How long does it take to implement a 5-email welcome sequence into an ESP.mp4
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20-Do you need your own ESP account to manage flows for clients.mp4
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21-Email strategies for clients selling membership and coaching programs.mp4
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22-Which comes first Planning the automations or writing the copy.mp4
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23-How to set up a post-purchase flow.mp4
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25-The limits of browse abandonment emails.mp4
26-Tips for transitioning clients away from MailChimp(1).mp4
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27-How to transfer an email list into Klaviyo.mp4
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28-How to use a tag system to prevent subscribers from getting multiple emails at once.mp4
29-What objections do you run into from clients about accessing their ESPs.mp4
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30-The value of knowing the tech as a copywriter.mp4
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31-What platform should non ecomm businesses use.mp4
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32-How do email flows differ for consulting businesses.mp4
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33-How difficult is it to transfer clients from one platform to another.mp4
34-How much testing should you be doing with your flows.mp4
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35-How to begin emailing a list out of the blue.mp4
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36-How to do conditional split tests.mp4
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37-Best practices for sign-up forms.mp4
38-Best practices for solving deliverability issues.mp4
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39-How to structure your tagging system.mp4
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40-Automation strategies for VSLs.mp4
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41-Matts thoughts and experience on using the preview text.mp4
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42-What is the purpose of repeating blocks.mp4
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43-When transferring email platforms%2C should you let your welcome flow warm up your list(1).mp4
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44-The value of knowing the tech as a copywriter (V2)(1).mp4
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45-Demo- Abandoned Cart Scenario in ActiveCampaign.mp4
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46-Do clients have their own account on email platforms or do they use mine.mp4
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47-Checklist of ideal flows to have for anyone trying to sell something online.mp4
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48-How to create an engaged and unengaged list in ActiveCampaign.mp4
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49-Matts ideal setup in ActiveCampaign.mp4
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50-Matts favorite middle ware for making all the tech pieces work together.mp4
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51-Demo- Segmenting inside Klaviyo(1).mp4
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52-Should you use ActiveCampaign-s list clean-up feature.mp4
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03-Week 3 HW Feedback & Examples
01-Full session recording.mp4
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01-Full session recording.png
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02-Slides %26 HW Worksheet.png
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02-[OPA] Week 3 Discovering Your Ideal Clients.pptx
02-[OPA] Week 3 Homework.docx
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03-Week 3 HW Feedback %26 Examples.png
01-How to know which clients you will love working with.mp4
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02-How to deal with clients who hate plain-text emails.mp4
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03-The importance of collecting your wins.mp4
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04-Chris- green lights for knowing when he-s going to crush it with a project.mp4
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05-How to position and pitch yourself using intangible outcomes.mp4
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06-The danger of lottery ticket clients.mp4
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07-How to use marketer math to future-pace clients.mp4
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08-Angie-s one woman bomb squad approach for dealing with clients who rewrite all your copy.mp4
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09-The questions Chris likes to ask when trying to segment a list.mp4
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10-Chris- tips for selling email services to content creators.mp4
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11-Why you always get your money up front.mp4
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12-The %E2%80%9Cequipment%E2%80%9D you will need to catch the bigger fish.mp4
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13-A lesson in %E2%80%9Cclient speak%E2%80%9D.mp4
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14-Automations for high-ticket coaches.mp4
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15-How to choose the right projects.mp4
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16-Cautionary Tale- It-s not always about the list size.mp4
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17-Going full Daniel Day Lewis.mp4
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18-Coaching on the Dean Jackson Frank Kern Question.mp4
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19-How to help your clients gain clarity.mp4
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20-How Chris minimizes revisions with his clients.mp4
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21-Why the exercises may frazzle your brain.mp4
22-How to use these exercises as you continue growing your business.mp4
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23-How to deal with clients perception of performance with a cap agreements.mp4
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24-Tips on having conversations with your prospects.mp4
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25-Why we start with our favorite clients.mp4
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26-How to use the clients voice to fill out the specific problems section of the homework.mp4
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27-We are specialists.mp4
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28-Mindset- Knowing where it-s NOT.mp4
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29-How to set up a wins folder.mp4
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30-Why you never spend your clients money for them.mp4
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31-How Chris handles client feedback that doesnt make any sense.mp4
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32-How OPA differs from traditional agencies.mp4
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34-Resource- NerdMarketing.mp4
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35-Why you need to be choosy with your clients.mp4
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36-Why most agencies suck at getting results for clients.mp4
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37-How to deal with too expensive.mp4
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38-The problem with talking about copywriting on social media.mp4
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39-If it-s in the trophy case%2C it-s in the trophy case..mp4
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40-The real value of a high-converting welcome sequence.mp4
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05-Week 4 HW Feedback & Examples
01-Full Module Recording.mp4
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01-Full Module Recording.png
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01-[OPA] Week 4 Becoming A Strategist.pptx
02-Flow Fixer Checklist.png
02-[OPA] Flow Fixer Checklist.docx
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03-Build Your Toolbox Worksheet.png
03-[OPA] Week 4 Homework (Toolbox Worksheet).docx
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04-Example of an Email Marketing SOP.png
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04-[OPA] Orzy Media SOP Cart Abandonment.docx
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05-Week 4 HW Feedback %26 Examples.png
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01-Account Audit Process Walkthrough.mp4
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02-Intro to Promo Calendar Planning.mp4
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02-[OPA] Promo Calendar Planner 2023.xlsx
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03-1-Email Hook Generation Process (Orzy Media Example).mp4
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03-2-Hook development and promotional planning.mp4
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04-Advanced Promotional Calendar Planning.mp4
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04-[OPA] Editorial Calendar 2.0.xlsx
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05-Next Level Campaign Strategy.mp4
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06-1-Weekly Campaign Strategies.mp4
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06-2-Continuous Contest Promo Framework.mp4
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06-3-[CW3] New product launch emails.mp4
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06-4-[CW4] Product of the Week campaign.mp4
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06-5-[CW5] Customer of the Week!.mp4
07-Analyzing a Growth Report.mp4
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08-If your coachconsultant client is getting lots of booked calls%2C but no sales.mp4
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09-How to get comfortable with segmentation.mp4
10-What to do if you are getting lots of website visitors but few conversions.mp4
11-All the things Klaviyo does better than Mailchimp.mp4
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12-An aspect of deliverability that-s rarely discussed.mp4
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13-Matt-s process for improving conversion issues with email.mp4
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14-Setting client expectations with AB testing.mp4
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15-How to rock the technician hat to improve email performance for clients.mp4
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16-Always have an audit in your toolbox.mp4
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17-Matt-s approach for ancillary post-purchase flows.mp4
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18-How to come up with new lead magnets for clients.mp4
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19-How to properly escalate the discount during a flow.mp4
20-How to get webinar post-purchases.mp4
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21-Matt-s go-to strategy for every client he works with.mp4
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22-How to pitch your clients on plain-text emails.mp4
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23-What to do when the upsell tripwire is not converting.mp4
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35.5 MB
24-Always have an audit in your toolbox (V2).mp4
25-Should you send broadcasts to someone while they are in the middle of a welcome flow (Matt-s thoughts)(1).mp4
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26-What if their deliverability REALLY sucks.mp4
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27-How to get started if the client has ZERO email marketing in place.mp4
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28-How to help your client get more repeat buyers.mp4
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29-Factoring in SMS with email flows (Matt-s thoughts).mp4
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30-Always have an audit in your toolbox (V3).mp4
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31-A re-engagement strategy for a segment that-s gone cold.mp4
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32-Well done welcome flows and variations.mp4
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04-Week 5 HW Feedback & Examples
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02-[OPA] Week 5 Crafting Your Offers.pptx
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03-[OPA] Week 5 Homework.docx
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04-Week 5 HW Feedback %26 Examples.png
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01-How to overcome the mindset of undercharging.mp4
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105.6 MB
02-How low prices act as reverse proof and undermine your sales success.mp4
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104.9 MB
03-How to pitch a quiz offer to brand owners.mp4
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224.2 MB
04-How to sell implementation.mp4
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05-Should you sell welcome sequences at 3 different price points.mp4
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228.5 MB
06-Is it okay to copy Orzy-s process for your OPA.mp4
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07-Can I offer other copy services with my OPA other than just email.mp4
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08-Do you need to become a high volume speed writer for your OPA to work.mp4
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32.2 MB
09-What if you-ve got no tangible metrics from past campaigns to show off to potential clients.mp4
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10-How to approach weekly updates with clients.mp4
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9.2 MB
11-Should you include back-end offers on your website.mp4
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6.2 MB
12-Why you should be talking about segmentation with clients.mp4
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5.1 MB
13-More tips on how to calculate your EHR.mp4
14-Examples of what credit means in terms of copy services.mp4
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15-What-s a good mark up for adding SMS.mp4
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16-Which is better One price Vs. Variable prices (For welcome sequences).mp4
17-An interesting audit offer and how to position it.mp4
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119 MB
18-Why your price ceiling is actually the floor sometimes.mp4
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20-The budget is bullshit!.mp4
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22-How to conceptualize what you bring to the table for clients.mp4
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126 MB
23-How credits work in a retainer agreement.mp4
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24-More tips on how to use a credits system in your OPA.mp4
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25-Tips on having different tiers for your retainers.mp4
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26-It-s all in the numbers....mp4
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27-Should you price based on list size.mp4
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28-The problem with hourly retainers.mp4
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38-Tips on naming your offers.mp4
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39-Challenging your current limitations with so what.mp4
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40-A cool offer that gets fast wins optimizing website pop-ups.mp4
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42-How to walk a client through the ROI potential.mp4
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43-Smelling the blood in the water like a shark.mp4
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44-How to develop new profit centers for your clients.mp4
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45-Chris demonstrates verbal jiu-jitsu.mp4
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47-A proven upsell strategy you can offer to clients.mp4
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48-The exact sales language to use when selling a welcome sequence to clients.mp4
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49-Everything Chris has learned about speed writing throughout his career.mp4
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50-The whole point of front-end offers.mp4
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07-Week 7 HW Feedback & Examples
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01-How to build back-end offers.mp4
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Become a high-ticket email marketing manager who charges agency fees
(without hiring a single team member)
Close bigger, better deals with a REAL copywriting business that’s stable, predictable, and grows each and every year.
Wanna know what it’s really like going through OPA?
Watch this video to see a recent OPA graduate break it down.
“There’s a lot of communication and it’s very focused. There’s not a lot of tangents. Not a lot of side side quests or anything like that. It’s like, ‘This is the homework, this is the call. Go and apply.’ If you’re not actually applying this stuff in the program, you’re gonna get nothing out of it.
When I started with that $12K project, I was like, ‘I’m just gonna go for it and see what happens.’ If you bring that mentality into the program, you’re gonna get something out of it. Whether that’s one project, two projects, whatever it may be.”
Chris Pearson
Email Marketing Specialist & List Manager
JOIN NOW
What people are saying about
One Person Agency
Taking the OPA course is the best decision I’ve ever made!
Before taking the OPA course, I was a “freelance email copywriter,” and now I’m a certified “Email Marketing Manager” sitting at the big table with the decision-makers.
The program is robust and gives you all the tools to be a true email marketing professional. As a result, I am confident I can pitch to any business, knowing what it takes to win the account. The ten weeks went by so fast, and I hated when the program ended. I’ve taken many courses and spent a lot of money, some good and some not so good.
OPA is money well spent. The coaching calls alone are worth the price to join. The best decisions I’ve ever made for my business. You’ll be glad you did.
Barbara Murphy-Shannon
When I started OPA 6 months ago, I was at $200/email with 2 clients. 6 months later, I now have more clients! 2 other I just pitched and waiting to hear, and 1 other multi-million dollar brand I’m scheduled to meet on March 6th.
So far, I’ve made $9200 IN FEBRUARY — and it’s only the 16th. Not bad for only working 15 hours/week, right?!
(I still like picking up my 1st grader and being home with my 2 year old twice a week.)
Your program made such an impact on me and my business. I’M SO THANKFUL FOR YOU!
OPA gave me SO much confidence in going BIG. You showed me what’s possible. You empowered me to design a business that is tailored just for me — that’s invaluable.
I joined to learn the technical stuff, without realizing the bigger value here is seeing all that is possible way beyond finding my next client.
I would hope others sign up for OPA sooner rather than later in their businesses like I did!”
Edil Cuepo
2 weeks in…After using Chris’ proposal structure for the first time…$7500 email automation buildout client closed!!
Luis Albuja
I’m excited to announce that I just received payment for a new monthly retainer from my first client! It’s a growing CBD brand with two co-founders that are strapped for time. We worked together a few months back and I revamped their flows and added some new ones.
I’ll be proposing their email marketing strategy each month and using an email credit system like Chris Orzechowski recommends.
This is a client that I had before OPA, but I used methods from the program that I think helped seal the deal. I used the recorded loom video to record the monthly results of the flows that I set up for them. Digging in to explain what the numbers mean.
After that, they approached me about doing some retainer work. I asked them more about what they were looking for/pain points on a call and then sent them another loom video using the proposal slide deck that we worked on in M6 (thanks Angie Colee for the feedback). I even used Dubsado for the contract and testimonial form.
Lastly, I gave my cell number to one of the clients during the first project and he would text/call me periodically. After learning about establishing boundaries in our M8 call, I told them about the way I work and they agreed to use email/Slack. (future crisis avoided!)
All in all, I’m very happy to have been able to implement these strategies with success so quickly.
And now, onwards to keep the prospect pipeline full and to sign new clients!
Jeff Lusczynski
Just signed my first client using the materials in this program!
This will be a course launch to my client’s list of 20,000 subscribers.
I’m charging her $3,500 to do a total of 16 emails and load them into Active Campaign.
I decided to charge her on the low-end just so I can get a solid case study. But I’m REALLY excited to crush this so I can start living that Angie lifestyle lol.
Marquette Carney
Guess who just landed her first OPA gig BEFORE our first session even started? Oh yeah. I’m super stoked.
Full disclosure, I’m the weirdo who emailed Chris begging to get in early because I had this fantastic lead and I needed all the help I could get to turn it into a retainer. Chris was killer and let me in early (I feel like there’s some sort of bouncer joke in here), I blitzed through like half the modules in a day, and I put together a proposal I felt really proud of.
Things didn’t go the way I wanted them initially (there was “a dynamic” in the business unrelated to me that caught me off guard) and I thought it was killed dead. Womp womp. But I’m all in on the OPA setup now anyway, so I kept doing my thing and looking forward to the first call later this week.
Surprise surprise, they’re back! We’re doing the papers today and we officially start May 1! OPA has already paid for itself and we haven’t even STARTED yet. I am so stupid pumped to be here because this right here, this life by design thing, is the game I want to play and I want to play it OPA-style.
Ashley Gainer
“I met with a potential new client right after I signed up for OPA… and I just booked a $3k/month retainer with them!”
Karen Kossow
“Helped one creator enroll 10 coaches into his high ticket program and generated $7500 in sales with 2 emails.
I got an amazing case study/testimonial from him and got referred to two other coaches who are letting me work my magic on their list.
I’m slowly branching out of the sports niche but I couldn’t have done this without your help Chris Orzechowski and this amazing community.”
Ron McKie
“It’s not eCom strategy, but it’s a $2.8k retainer which *should* be for the next 3 months…
Contract and proposal delivered via Dubsado and payment received in less than an hour.
There’s no chance I’d have charged what I did pre-OPA, and Dubsado has made me appear like a pro!
I’ll be revisiting these modules time and again, and continue to refine my OPA in time, but Wowzer.
A great way to wrap up the year.”
Stuart Tarn
“Success story alert! I totally booked that VSL opportunity you shared.
Because the turnaround time is so tight, I put a rush fee into the proposal + the client didn’t even blink. $6500 and I’ve already collected the 50% deposit.
Hell yeah! Thank you so much!”
Jenn Whinnem
“Secured a $2,500 project today! A former client referred me to a brand founder and she set up a call with me. The call went amazingly. The brand is amazing. And I easily closed the client because of OPA.”
Jeremy Essers
“OPA is the difference maker between basic freelancing versus sitting at the big boys table where things really happen.
I learned how to get effortless wins, productize my services, and find my ideal clients all in the span of 10 weeks and a whole lot of extra things I didn’t expect.
And truth be told, those intangibles I didn’t expect are some of the best nuggets I took with me.
The best part… I found a client using OPAs lessons in week 3 of the course that ended up paying for the course itself…”
David Maswary
“Signed up for OPA on Friday… skimmed through the material, grabbed what I needed, landed a $4800 deal on Monday.
My systems were all broken (I break stuff).
OPA is gettin’ me all straightened out though…”
BG
“OPA is the difference maker
“One Person Agency was rocket fuel for my career trajectory.
12 months before joining I was a janitor, and halfway through the course I landed a $3,000 front-end offer with a $20,000,000 company.
The tools I developed in just 5 weeks of OPA gave me the ability to charge agency level fees, and effectively manage a roster of clients with confidence and freedom.
Thanks to Chris and his team I’m back in the driver’s seat of my life.”
Max Sullivan