Name

00-Resources

01-Module 0 Introduction to positioning

02-Module 1 The Magic of You

03-Module 2 Understanding Your People

04-Module 3 Understanding Your People

05-Module 4 Standing Out and Differentiating

06-Module 5 How to Commit and Prove

07-Module 6 Claim It Challenge

00-Resources.txt

01-Welcome_Lesson.mp4

02-Copy_of_Copy_of_Brand_Positioning_Manual.docx

02-Copy_of___x27_The_One__x27__Course_Workbook.docx

02-Course_Workbook_-_Google_Docs.mp4

02-Just_Enrolled_.png

01-1.1_Introduction_and_mindset_shift.mp4

02-1.2_Your_story_and_expertise.mp4

03-1.3_Your_values__unique_perspective__and_industry_gaps.mp4

04-1.4_Your_deeper_purpose_and_why.mp4

01-2.1_Introduction_and_mindset_shift.mp4

02-2.2_Wayfinding_Strategy.mp4

03-2.3_Niching_and_narrowing.mp4

04-BONUS_2.4.1_Custom_profile_workshop.mp4

04-BONUS_2.4.2_Custom_profile_workshop.mp4

01-3.1_Introduction_and_integrity_statement.mp4

02-3.2_Getting_emotive_and_empathetic.mp4

03-3.3_Refining_the_core_problem_or_need.mp4

04-3.4_Curating_the_solution.mp4

01-4.1_Introduction_and_mindset_shift.mp4

02-4.2_Competitive_Landmarking.mp4

03-4.3_Method_A_Proprietary_IP.mp4

04-4.4_Method_B_Values_and_commitments.mp4

05-4.5_Method_C_Style_and_quality.mp4

06-4.6_Method_D_Perspective_and_personality.mp4

07-4.7_Positioning_Stress_Test.mp4

01-5.1_Introduction_and_mindset_shift.mp4

02-5.2_Your_commitment_and_promise.mp4

03-5.3_Methods_of_proof.mp4

04-5.4_Leveraging_your_commitment_as_part_of_your_positioning.mp4

01-6.1_Introduction.mp4

02-6.2_Magnetic_Messaging_Workshop.mp4

03-6.3_Claim_It_Challenge.mp4