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Last Updated Date: 10-06-2021
The Master Flow Cheat Sheet is a PDF that incorporates 10 totally different flows (aka e mail automations) that you could setup in your (or your purchasers) model.
It is inclusive of 5 pre-buy flows and 5 put up-buy flows which are essential to serving to Ecommerce manufacturers maximize their e mail engagement and income.
For every of the ten totally different flows, we embody:
– Flow Overview
– Flow Setup (Related Triggers and Filters)
– Visible Setup (An actual screenshot of every movement setup)
– Breakdown of each e mail in each movement (touchpoints, topic traces, ship time/delay, and a couple of to 4 e mail examples).
This PDF contains all the pieces you’ll want to perceive, visualize, and execute for all of the core flows.
For instance, two of the flows we cowl, goal the next use instances:
1. Somebody who began the checkout course of however failed to finish the acquisition.
– This is able to set off an Deserted Checkout Flow the place emails are despatched to buyers who add gadgets to their cart and undergo a part of the checkout course of however fail to finish a purchase order inside a delegated period of time. Provided that 7 out of 10 buying carts get deserted, there’s a whole lot of alternative right here to get well income.
2. Despatched to clients who beforehand engaged along with your model, however haven’t interacted with you for a sure time frame.
– This is able to set off a Buyer Winback Flow (often known as re-engagement emails), the place emails are despatched to clients who made a purchase order (sometimes 3, 6, or 12 months in the past) however have not since. On common, it’s 5 instances dearer to amass a brand new buyer than it’s to retain current clients and encourage repeat orders.
These are just some examples. There are infinite mixtures of situations that may set off an e mail movement.
We cowl 10 of the should-have flows:
– The Welcome Collection for Non Patrons
– The 4 Deserted Flows
– 2 Buyer Thank You Flows
– The Winback Flow
– The VIP Flow
– The Cross-promote / Upsell Flow
The magnificence about flows is that they will work across the clock for you so you can also make cash whilst you sleep.
In different phrases, you possibly can automate messages that can assist develop what you are promoting, with out dropping any of the personalization and relevancy wanted to construct sturdy buyer loyalty.
With out a minimum of fundamental variations of every of those flows up and working, you’re lacking out on a comparatively simply realized supply of retailer income.
Under is a freebie so you possibly can see the precise format.
That is a part of the content material included for the Welcome Collection Flow.
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