Charles Miller – The Writersonal Branding Playbook
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Last Updated Date: 04-08-2023
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Course Size: 5.4 GB
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“You are Insane.”
That’s what the perfect marketer I do know mentioned to me.
It was after I advised him my plan for this writing and private branding course.
However let’s again up a bit.
His identify is Chris.
He is somebody I added to my community a couple of years in the past.
He’s among the finest course sellers on the planet – no exaggeration.
He’s labored with people who find themselves one step under the largest names within the sport.
I’m speaking about content material creators who’re only a tiny bit smaller than Grant Cardone and Tony Robbins.
He has generated over $300 million in income for his purchasers.
So, I assumed he was the man to point out this course too.
He took a glance, advised me it was superior, gave me a couple of tips about bettering it, after which requested me for my plan on easy methods to promote it.
That is what I advised him:
This course is the final course I am going to ever promote. All future data will probably be added to it at no cost.
The first 1,000 consumers will get a $100 low cost only for being early adopters.
After these 1,000 copies are gone, I am going to by no means supply a reduction once more. No exceptions.
He was MAD.
Then he began bargaining with me.
First, he requested if I might contemplate including some bells and whistles and promoting it for round $2,000. He mentioned I may make $500k+ on it this 12 months.
I advised him that’s method an excessive amount of cash, and that the pricing was agency.
Then he requested if I might contemplate breaking it up into 5 programs (writing, Twitter, LinkedIn, content material creation, and freelancing) and releasing one for about $200 yearly for the subsequent 5 years. He mentioned I may make $50k+ each launch.
I advised him I don’t wish to drip the content material out unnecessarily, and that it was all gonna come out without delay.
“So that you’re actually gonna give every little thing away for $197 and by no means promote a course once more?” he mentioned.
“Sure”, I replied.
After which he despatched me the message that’s in large daring letters on the high of this web page:
“You’re insane.”
And perhaps I’m, however this feels proper, so I’m gonna do it.
Now, that is gonna be a typical corny course gross sales web page.
I’m not gonna present you images of me in Lamborghinis, make you are feeling unhealthy about your self, or use tons of ache/disgrace to promote.
I’m additionally not gonna ask my influencer pals to offer me inorganic testimonials though they by no means even went via the course (web entrepreneurs do that ALL the time).
Stuff like that’s a part of the explanation why I’m getting out of this sport.
As an alternative, we’ll hold it easy.
I’ll simply reply what are most likely your 10 most burning questions, and you then’ll determine if you’d like the course or not.
And we’ll do all of that on this ugly gross sales web page with this terrible design.
Actually, writing that out, I’m beginning to assume I actually am insane 😂
But it surely’s too late now.
So let’s get began…
Who Are You?
This is me in my Lambo that I purchased with that candy, candy writing and private branding cash:
Simply kidding.
Really, although, listed below are some images of me at a marriage and on the golf course (I’ve been taking part in for 15 years, and I’m nonetheless terrible):
However let’s perform a little backstory too:
From 18 to 22 years previous, I had no concept what I needed to do in life, and it was killing me. I dropped out of school, did nothing for some time, and couldn’t discover a single factor that felt proper.
From 23 to 25, I discovered entrepreneurship, fell in love with the concept of beginning a enterprise, and acquired absolutely the shit kicked out of me in eCommerce. My first enterprise acquired shut down by Etsy, and the subsequent two misplaced over $20,000 mixed.
After I was 25, I made a decision it was time to place entrepreneurship on pause. Partially as a result of I used to be bored with failing, however principally as a result of I had $0 within the financial institution. I began making use of for jobs, and whereas ready to listen to again, I utilized for freelance writing gigs. Writing ended up understanding earlier than I even acquired a job interview.
Three months later, I used to be incomes sufficient to dwell. Then I stored displaying up each day, constructing higher gives and getting higher purchasers till I used to be a $100k per 12 months earner. Lastly, I began a private model, grew my community, amassed a following, and raised my revenue by about 200% in 18 months.
I hate writing the next listing as a result of it feels like bragging, however you must know what I’ve completed so you possibly can belief me to ship on this product.
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