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00-Welcome

01-TECH NASTY- SETTING UP SHOP & BUILDING ACCOUNTS

02-Google Display Network- The Art, Science & Structure of Display Remarketing

03-Brand Search with Google Ads- The Ultimate Bottom-of-Funnel Campaigns

04-Google Shopping

05-YouTube Remarketing

06-YouTube Master Class- Part 1

07-YouTube Master Class- Part 2

08-YouTube Master Class- Part 3

09-YouTube Master Class- Part 4

10-YouTube Master Class- Part 5

11-YouTube Master Class- Part 6

12-Bonuses

Welcome.mp4

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01-Why Google Ads and Building the Proper Framework

02-Shopping Funnels

03-Fueled by Data and Insights

04-Google Analytics Setup and Enabling Remarketing Lists

05-Building Remarketing Lists, Setting Goals

06-Connecting AdWords and Google Analytics

07-Setting Up Google Merchant Center

08-YouTube Channel Setup

Module 01.png

01-Why Google Ads and Building the Proper Framework.mp4

01-Why Google Ads and Building the Proper Framework.png

SGT Module 1 Video 1 Transcription.pdf

02-Shopping Funnels.mp4

02-Shopping Funnels.png

SGT Module 1 Video 2 Transcription.pdf

03-Fueled by Data and Insights.mp4

03-Fueled by Data and Insights.png

SGT Module 1 Video 3 Transcription.pdf

04-Google Analytics Setup and Enabling Remarketing Lists.mp4

04-Google Analytics Setup and Enabling Remarketing Lists.png

SGT Module 1 Video 4 Transcription.pdf

05-Building Remarketing Lists, Setting Goals, etc.mp4

05-Building Remarketing Lists, Setting Goals and Understanding Attribution.png

SGT Module 1 Video 5 Transcription.pdf

06-Connecting AdWords and Google Analytics.mp4

06-Connecting AdWords and Google Analytics.png

SGT Module 1 Video 6 Transcription.pdf

07-Setting Up Google Merchant Center.mp4

07-Setting Up Google Merchant Center.png

SGT Module 1 Video 7 Transcription.pdf

08-YouTube Channel Setup.mp4

08-YouTube Channel Setup.png

SGT Module 1 Video 8 Transcription.pdf

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01-Display Remarketing Setup

02-The Abandoned Cart Remarketing Sequence

03-The Top 4 Remarketing Campaigns You’ll Need

04-Display Remarketing Bidding Strategies

05-4 Steps to Killer Display Ads

06-Campaign Creation and Responsive Ads

07-Measuring Success on GDN

Module 02.png

01-Display Remarketing Setup.mp4

01-Display Remarketing Setup.png

SGT Module 2 Video 1 Transcription.pdf

02-The Abandoned Cart Remarketing Sequence.mp4

02-The Abandoned Cart Remarketing Sequence.png

SGT Module 2 Video 2 Transcription.pdf

03-The Top 4 Remarketing Campaigns You’ll Need.mp4

03-The Top 4 Remarketing Campaigns You’ll Need.png

SGT Module 2 Video 3 Transcription.pdf

04-Display Remarketing Bidding Strategies.mp4

04-Display Remarketing Bidding Strategies.png

SGT Module 2 Video 4 Transcription.pdf

05-4 Steps to Killer Display Ads.mp4

05-4 Steps to Killer Display Ads.png

SGT Module 2 Video 5 Transcription.mp4

06-Campaign Creation and Responsive Ads.mp4

06-Campaign Creation and Responsive Ads.png

SGT Module 2 Video 6 Transcription.pdf

07-Measuring Success on GDN.mp4

07-Measuring Success on GDN.png

SGT Module 2 Video 7 Transcription.pdf

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01-Why Branded Search Campaigns

02-Google Ads Account and Campaign Structure

03-Keyword Research and Match Types

04-Creating Great Search Ads

05-Search Ad Campaign Creation

06-Audience Targeting

Module 03.png

01-Why Branded Search Campaigns.mp4

01-Why Branded Search Campaigns.png

SGT Module 3 Video 1 Transcription.pdf

02-Google Ads Account and Campaign Structure.mp4

02-Google Ads Account and Campaign Structure.png

SGT Module 3 Video 2 Transcription.pdf

03-Keyword Research and Match Types.mp4

03-Keyword Research and Match Types.png

SGT Module 3 Video 3 Transcription.pdf

04-Creating Great Search Ads.mp4

04-Creating Great Search Ads.png

SGT Module 3 Video 4 Transcription.pdf

05-Search Ad Campaign Creation.mp4

05-Search Ad Campaign Creation.png

SGT Module 3 Video 5 Transcription.pdf

06-Audience Targeting.mp4

06-Audience Targeting.png

SGT Module 3 Video 6 Transcription.pdf

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01-Google Shopping Overview

02-Product Feed Tips- Part 1

03-Product Feed Tips- Part 2

04-Google Merchant Center and Feed Diagnostics

05-Google Shopping Campaign Creation

06-Google Shopping RLSA Campaign Creation

07-Measuring Success with Google Shopping

Module 04.png

01-Google Shopping Overview.mp4

01-Google Shopping Overview.png

SGT Module 4 Video 1 Transcription.pdf

02-Product Feed Tips- Part 1.mp4

02-Product Feed Tips- Part 1.png

SGT Module 4 Video 2 Transcription.pdf

03-Product Feed Tips- Part 2.mp4

03-Product Feed Tips- Part 2.png

SGT Module 4 Video 3 Transcription.pdf

04-Google Merchant Center and Feed Diagnostics.mp4

04-Google Merchant Center and Feed Diagnostics.png

SGT Module 4 Video 4 Transcription.pdf

Sample Google Merchant Center feed - Test Boom by Cindy.xlsx

05-Google Shopping Campaign Creation.mp4

05-Google Shopping Campaign Creation.png

SGT Module 4 Video 5 Transcription.pdf

06-Google Shopping RLSA Campaign Creation.mp4

06-Google Shopping RLSA Campaign Creation.png

SGT Module 4 Video 6 Transcription.pdf

07-Measuring Success with Google Shopping.mp4

07-Measuring Success with Google Shopping.png

SGT Module 4 Video 7 Transcription.pdf

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01-YouTube Intro

02-YouTube TrueView Ads

03-Creating Killer Video Ads

04-YouTube Top Audiences

05-Creating YouTube Remarketing Campaigns

06-Measuring Success with YouTube

Module 05.png

01-YouTube Intro.mp4

01-YouTube Intro.png

SGT Module 5 Video 1 Transcription.pdf

02-YouTube TrueView Ads.mp4

02-YouTube TrueView Ads.png

SGT Module 5 Video 2 Transcription.pdf

03-Creating Killer Video Ads.mp4

03-Creating Killer Video Ads.mp4.png

SGT Module 5 Video 3 Transcription.pdf

04-YouTube Top Audiences.mp4

04-YouTube Top Audiences.png

SGT Module 5 Video 4 Transcription.pdf

05-Creating YouTube Remarketing Campaigns.mp4

05-Creating YouTube Remarketing Campaigns.mp4.png

SGT Module 5 Video 5 Transcription.pdf

06-Measuring Success with YouTube.mp4

06-Measuring Success with YouTube.png

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01-Intro to YouTube Ads- Foundation & Structure for Success

02-Understanding TrueView Ads

03-Conversion Paths & Shopping Funnels

04-Attribution Models & Cross Channel Issues

05-Setting Up Your Google Ads Account

06-Google Ads Custom Columns

07-Build Video Viewers Lists

08-Next Module Preview

Module 06.png

01-Intro to YouTube Ads- Foundation & Structure for Success.png

01-Intro to YouTube Ads- Foundation and Structure for Success.mp4

02-Understanding TrueView Ads.mp4

02-Understanding TrueView Ads.png

03-Conversion Paths and Shopping Funnels.mp4

03-Conversion Paths and Shopping Funnels.png

04-Attribution Models and Cross Channel Issues.mp4

04-Attribution Models and Cross Channel Issues.png

05-Setting Up Your Google Ads Account.png

06-Google Ads Custom Columns.mp4

06-Google Ads Custom Columns.png

07-Build Video Viewers Lists.mp4

07-Build Video Viewers Lists.png

08-Next Module Preview.mp4

08-Next Module Preview.png

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01-Crafting the Perfect YouTube Ads

02-7 Tips for Killer YouTube Ads

03-What, Who, How

04-Testimonial Sandwich

05-Story Principles

06-The Story & The Glory

07-The Pitchman Demo

08-7 Conversion Killers

09-7 Resources

Module 07.png

01-Crafting the Perfect YouTube Ads.mp4

01-Crafting the Perfect YouTube Ads.png

02-7 Tips for Killer YouTube Ads.mp4

02-7 Tips for Killer YouTube Ads.png

03-What, Who, How.mp4

03-What, Who, How.png

04-Testimonial Sandwich.mp4

04-Testimonial Sandwich.png

05-Story Principles.mp4

05-Story Principles.mp4.png

06-The Story and The Glory.mp4

06-The Story and The Glory.png

07-The Pitchman Demo.mp4

07-The Pitchman Demo.png

08-7 Conversion Killers.mp4

08-7 Conversion Killers.png

09-7 Resources.mp4

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01-Audience Targeting

02-In-Market Audiences

03-Custom Intent Audiences

04-Affinity Audiences

05-Custom Affinity Audiences

06-Life Events

07-Keyword Targeting & Placements

08--And- Targeting vs. -Or- Targeting

Module 08.png

01-Audience Targeting.mp4

01-Audience Targeting.mp4.png

02-In-Market Audiences.mp4

02-In-Market Audiences.mp4.png

03-Custom Intent Audiences.mp4

03-Custom Intent Audiences.mp4.png

04-Affinity Audiences.mp4

04-Affinity Audiences.png

05-Custom Affinity Audiences.mp4

05-Custom Affinity Audiences.png

06-Life Events.mp4

06-Life Events.png

07-Keyword Targeting and Placements.mp4

07-Keyword Targeting and Placements.png

08--And- Targeting vs. -Or- Targeting.mp4

08--And- Targeting vs. -Or- Targeting.png

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01-Campaign Structure & Buildout

02-Bids & Budgets

03-In-Market Campaign

04-Creating Your First Ad

05-Custom Intent Campaign

06-Affinity Campaign

Module 09.png

01-Campaign Structure and Buildout.mp4

01-Campaign Structure and Buildout.png

02-Bids and Budgets.mp4

02-Bids and Budgets.png

03-In-Market Campaign.mp4

03-In-Market Campaign.png

04-Creating Your First Ad.mp4

04-Creating Your First Ad.mp4.png

05-Custom Intent Campaign.mp4

05-Custom Intent Campaign.png

06-Affinity Campaign.mp4

06-Affinity Campaign.png

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01-Campaign Management & Optimization

02-Custom Intent Clarification

03-Keyword Campaign

04-Placement Campaigns

05-Frequency Caps

06-How the Bidder Works

07-Optimization Basics

08-Key Metrics to Measure

09-Keys to Growth- New Videos & Audiences

10-Watch Audience Insights

Module 10.png

01-Campaign Management and Optimization.mp4

01-Campaign Management and Optimization.png

02-Custom Intent Clarification.mp4

02-Custom Intent Clarification.png

03-Keyword Campaign.mp4

03-Keyword Campaign.png

04-Placement Campaigns.mp4

04-Placement Campaigns.png

05-Frequency Caps.mp4

05-Frequency Caps.mp4.png

06-How the Bidder Works.mp4

06-How the Bidder Works.png

07-Optimization Basics.mp4

07-Optimization Basics.png

08-Key Metrics to Measure.mp4

08-Key Metrics to Measure.png

09-Keys to Growth- New Videos and Audiences.mp4

09-Keys to Growth- New Videos and Audiences.mp4.png

10-Watch Audience Insights.mp4

10-Watch Audience Insights.png

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01-Completing Your YouTube Funnel

02-Video Viewer Audiences

03-Video Viewer Campaign

04-Remarketing Campaigns- Trueview for Shopping

05-Target Video Viewers in Search & Shopping

06-Encourage Repeat Purchases

07-Q&A

Module 11.png

01-Completing Your YouTube Funnel.mp4

01-Completing Your YouTube Funnel.mp4.png

02-Video Viewer Audiences.mp4

02-Video Viewer Audiences.png

03-Video Viewer Campaign.mp4

03-Video Viewer Campaign.png

04-Remarketing Campaigns- Trueview for Shopping.mp4

04-Remarketing Campaigns- Trueview for Shopping.png

05-Target Video Viewers in Search and Shopping.mp4

05-Target Video Viewers in Search and Shopping.png

06-Encourage Repeat Purchases.mp4

06-Encourage Repeat Purchases.png

07-Q and A.mp4

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01-Bonus- Google Shopping

02-Bonus- Google Search

03-Bonus- YouTube

04-April 2019 YouTube – What’s Working Now

05-Bonus- War Room Ecomm Intensive 2020 – Brett Curry

Bonus Videos.png

01-Bonus- Google Shopping.mp4

01-Bonus- Google Shopping.mp4.png

Negative Keywords.xlsx

02-Bonus- Google Search.mp4

02-Bonus- Google Search.mp4.png

03-Bonus- YouTube.mp4

03-Bonus- YouTube.mp4.png

04-April 2019 YouTube – What’s Working Now.mp4

04-April 2019 YouTube – What’s Working Now.mp4.png

05-Bonus- War Room Ecomm Intensive 2020 – Brett Curry.mp4

05-Bonus- War Room Ecomm Intensive 2020 – Brett Curry.mp4.png