Name

00-Smart Marketer Workbook Overview

01-Getting Started with Performance Max

02-Performance Max Campaign #1- Shopping-Efficiency

03-Performance Max Campaign #2- Beyond Shopping-Growth

Google+Performance+Max+Blueprint+Workbook.pdf

Smart Marketer Workbook Overview.mp4

Smart Marketer Workbook Overview.png

01-What is Performance Max.mp4

01-What is Performance Max.png

02-What’s Different From Previous Google Campaigns.mp4

02-What’s Different From Previous Google Campaigns.png

03-Where Performance Max Fits In Your Marketing Stack.mp4

03-Where Performance Max Fits In Your Marketing Stack.png

04-Case Study- An Outdoor Brand.mp4

04-Case Study- An Outdoor Brand.png

01-PMAX Campaign Strategies.mp4

01-PMAX Campaign Strategies.png

02-Audience Signals and Bid Strategy.mp4

02-Audience Signals and Bid Strategy.png

03-Listing Groups.mp4

03-Listing Groups.png

04-Case Study- oVertone.mp4

04-Case Study- oVertone.png

05-Assets- Assembling Your Ad Dream Team.mp4

05-Assets- Assembling Your Ad Dream Team.png

06-Campaign Buildout.mp4

06-Campaign Buildout.png

07-Case Study- An Automotive Brand.mp4

07-Case Study- An Automotive Brand.png

01-Performance Max- Beyond Shopping.mp4

01-Performance Max- Beyond Shopping.png

02-Listing Groups- Shopping Ads.mp4

02-Listing Groups- Shopping Ads.mp4.png

03-Display Strategy and Assets.mp4

03-Display Strategy and Assets.png

04-Video Strategy and Assets.mp4

04-Video Strategy and Assets.png

05-Campaign Buildout.mp4

05-Campaign Buildout.png

06-Reporting, Insights, and Optimization.mp4

06-Reporting, Insights, and Optimization.png

07-Case Study- A Health and Wellness Brand.mp4

07-Case Study- A Health and Wellness Brand.png

08-Executing Your Blueprint.mp4

08-Executing Your Blueprint.png