Name

Module 0 Intro

Module 1 Tracking best practices

Module 2 Basic tracking with GACT

Module 3 Measure more conversions

Module 4 Measure real business results

Module 5 Enrich your data input

Module 6 Correct your dataset

What to expect from this course.mp4

1. Tracking is a mess and what to do about it.mp4

2. PPC Mastery Measurement Maturity Model- from Rookie to Master.mp4

3. Macro vs. micro conversions.mp4

4. Attribution best practices.mp4

5. Attribution reports.mp4

6. The importance of third-party attribution tools.mp4

7. Approach for switching to new conversion goals.mp4

8. Why you should never rely on Google Analytics imported data.mp4

PPC_Mastery_Measurement_Maturity_Framework_-_Ecommerce.pdf

PPC_Mastery_Measurement_Maturity_Framework_-_Lead_Gen_SaaS.pdf

1. Different GACT implementation techniques (and its pros and cons).mp4

2. How to track form submissions with GTM.mp4

3. How to track clicks on important elements with GTM.mp4

4. How to track specific events with GTM.mp4

5. How to implement GACT with GTM for Ecommerce accounts.mp4

6. How to implement GACT for WooCommerce.mp4

7. How to implement GACT for Magento.mp4

8. How to implement GACT for Shopify.mp4

9. Track incoming phone calls with call tracking software.mp4

10. How to configure your account-default and campaign specific goals.mp4

11. Conversion action settings best practices.mp4

Link.txt

1. Measure more with Enhanced Conversions.mp4

2.1 [Email template] Developer instructions for Enhanced Conversions implementation through GTM.pdf

2.2 [Guide] Enhanced Conversions implemenation through GTM.pdf

2. How to implement Enhanced Conversions with GTM_55344250.mp4

3. How to implement Enhanced Conversions with gtag_55344250.mp4

3. [Email template] Developer instructions for Enhanced Conversions implementation through Google tag (gtag).pdf

4. The importance of Server-side Tagging_55344250.mp4

5. How to implement Offline Conversion Tracking using GCLID_55746406.mp4

6. Fill in the gaps with Consent Mode & Conversion Modelling_55344250.mp4

7. How to implement Consent Mode with GTM (web)_55344250.mp4

7. [Guide] Consent Mode implemenation through GTM.pdf

8. Ecom- measure up to 15% more with ProfitMetrics Conversion Booster_55344250.mp4

1. Lead Gen- the benefits of and use cases for Offline Conversion Tracking_55746406.mp4

2. SaaS- the benefits of and use cases for Offline Conversion Tracking_55746406.mp4

3. Important remarks in regards to Offline Conversion Tracking_55746406.mp4

4. Types of Offline Conversion Tracking imports_55746406.mp4

5.1 PPC Mastery - OCT - Form submissions database template (GCLID).xlsx

5.2 TEMPLATE_ Google Ads (AdWords) Conversion Import by GCLID (official).xlsx

5.3 [Guide] Offline Conversion Tracking - GCLID.pdf

5. How to implement Server-side Tagging_55344250.mp4

6.1 PPC Mastery - OCT - Form submissions database template (EC4L).xlsx

6.2 OCT - Enhanced Conversions for Leads - Import Template (including autoHash).xlsx

6. 3 [Guide] Offline Conversion Tracking - Enhanced Conversions for Leads (EC4L).pdf

6. How to implement Enhanced Conversions for Leads_55746406.mp4

7. Hashing first-party data for scheduled uploads_55746406.mp4

7. OCT - Enhanced Conversions for Leads - Import Template (including autoHash).xlsx

8. Ecom- Improve your efficiency with profit tracking_55746406.mp4

9. How to implement profit tracking with Profitmetrics.io_55746406.mp4

Link.txt

1. New vs. Returning Customer Data.mp4

2.1 [Email template] Developer instructions for New Customer Data implementation (GTM).pdf

2.2 [Guide] New Customer Data implemenation through GTM.pdf

2. How to setup New vs. Returning Customer Data with GTM.mp4

3. How to setup New vs. Returning Customer Data with gtag.mp4

3. [Email template] Developer instructions for New Customer Data implementation (gtag).pdf

4. Enrich your insights with Conversions with Cart Data.mp4

5. How to implement Conversions with Cart Data with GTM.mp4

5. [Email template] Developer instructions for Conversions with Cart Data implementation (GTM).pdf

6. How to implement Conversions with Cart Data with gtag.mp4

6. [Email template] Developer instructions for Conversions with Cart Data implementation (gtag).pdf

7. Enrich your data with Custom Variables.mp4

8. How to setup Custom Variables with gtag.mp4

8. [Email template] Developer instructions for Custom Variables implementation (gtag).pdf

9.1 PPC Mastery - OCT - EC4L - Custom Variables - Import Template.xlsx

9.2 PPC Mastery - OCT - GCLID - Custom Variables - Import Template.xlsx

9.3 [Guide] Custom Variable implementation through Offline Conversions.pdf

9. How to setup Custom Variables with OCT.mp4

10. How to avoid duplicate conversions.mp4

11. How to send over your transaction ID with GTM.mp4

12.1 [Email template] Developer instructions for Transaction ID implementation for E-commerce (gtag).pdf

12.2 [Email template] Developer instructions for Transaction ID implementation for Lead Gen (gtag).pdf

12. How to send over your transaction ID with gtag.mp4

1. Fix bad data with Conversion Adjustments.mp4

2.1 TEMPLATE_ Google Ads (AdWords) Conversion Adjustment Import - Order ID (official).xlsx

2.2 TEMPLATE_ Google Ads (AdWords) Conversion Adjustment Import - Google Click ID (official).xlsx

2.3 [Guide] Conversion Adjustments.pdf

2. How to implement Conversion Adjustments.mp4

3. Data messed up- Use Data Exclusions.mp4

4. How to apply Data Exclusions.mp4