B2B Marketing Strategy Playbook

B2B Marketing Strategy Playbook
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  • lastupdatedate-icon Last Updated Date: 02-24-2022
  • size-icon Course Size: 1.55 GB
$296- 87%
B2B Marketing Strategy Playbook

B2B Marketing Strategy Playbook (1.55 GB)

Last Updated Date: 02-24-2022

Google Drive Proof

B2B Marketing Strategy Playbook
Folders
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01 Full Funnel Strategy
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02 Market Segmentation
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03 Ideal Customer Profile
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04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
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05 THE BUYER’S JOURNEY
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06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
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07 MARKETING PLANNING
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08 B2B MARKETING REPORT AND DASHBOARD
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09 MARKETING STRATEGY PRESENTATION
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10 NEXT STEPS & FULL-FUNNEL ACADEMY
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Bonus
01 Full Funnel Strategy
Folders
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Define a clear goal
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GTM Strategy Toolkit
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ROI Taxes
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The Boiler Room Strategy
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The Full-Funnel Marketing Strategy
02 Market Segmentation
Files
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Adding non-standard criteria for more efficient market segmentation(1).ts
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Analyze your existing customer database - Full-Funnel B2B Marketing.ts
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How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).ts
03 Ideal Customer Profile
Files
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How to create a B2B ideal customer profile - part 2.ts
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How to create a B2B ideal customer profile.ts
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
Folders
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1. Standing out Why does it matter and what does it mean
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2. Positioning strategies
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3. Other differentiation approaches
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4. Analyzing competitors messaging & positioning
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5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers
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6. How to validate your UVP
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7. Implementing your positioning and UVP
05 THE BUYER’S JOURNEY
Files
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How to identify channels for marketing and prospecting - Full-Funnel.ts
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How to map out the buying process - Full.ts
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The harsh truth about the B2B buying process - Full.ts
06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
Folders
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1. Developing a map of informational needs
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2. The content audit
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3. Develop a marketing and sales process based on the buyer journey
07 MARKETING PLANNING
Files
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Define the growth areas with the sales pipeline velocity calculator.ts
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How to create a great marketing plan - Full-Funnel.ts
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How to launch new programs and complex campaigns - Full-Funnel.ts
08 B2B MARKETING REPORT AND DASHBOARD
Files
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Core marketing report and dashboard - Full-Funnel.ts
09 MARKETING STRATEGY PRESENTATION
Files
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Marketing strategy presentation and template - Full-Funnel.ts
10 NEXT STEPS & FULL-FUNNEL ACADEMY
Files
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What’s next- - Full-Funnel.ts
Bonus
Folders
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A skillset of modern B2B marketer

HERE IS A BRUTAL TRUTH ABOUT B2B MARKETING:

Within the majority of firms, advertising and marketing is perceived as numerous effort for little consequence. A waste of cash. Gross sales groups don’t consider in advertising and marketing as a result of they merely don’t see the advertising and marketing impression on gross sales and income.

They suppose that advertising and marketing is all about visiting commerce exhibits and conferences, designing slides, engaged on branding, and spreading the content material on social media — with out serving to them generate high-quality leads and shutting extra offers.

Consequently, each single group assembly ends with entrepreneurs going red-faced when gross sales and executives ask:

“WHERE are the leads?”

Have you ever ever been in these sneakers?

If sure, what’s going to occur subsequent.

You develop into an order taker getting duties from gross sales and executives, and restrict advertising and marketing campaigns to:

Gated e-books to get contacts which can be transferred to gross sales as “leads”
Touchdown pages that promote demo calls with out giving an thought of what the product is all about, worth, use instances, and many others.
Writing scripts and establishing automated cadences for SDRs
Producing salesy content material about product options and publishing firm information that delivers 0 worth to your market
Webinars which can be bought as academic occasions however in actuality are pure product pitches
You know the way awful it feels and that this “advertising and marketing” is doomed, however you’re blamed for poor efficiency.

You understand that you’re burning out your market, however you may’t cease as a result of that is the one option to not get red-faced throughout group conferences.

You perceive that advertising and marketing ought to be performed in a different way and attempt to current the concepts, however they get shut down within the course of.

And the worst factor is that you simply begin questioning your credibility and talent to ship.

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