B2B Marketing Strategy Playbook

Curriculum (Google Drive Proof)

B2B Marketing Strategy Playbook

Folders

01 Full Funnel Strategy

02 Market Segmentation

03 Ideal Customer Profile

04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)

05 THE BUYER’S JOURNEY

06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES

07 MARKETING PLANNING

08 B2B MARKETING REPORT AND DASHBOARD

09 MARKETING STRATEGY PRESENTATION

10 NEXT STEPS & FULL-FUNNEL ACADEMY

Bonus

01 Full Funnel Strategy

Folders

Define a clear goal

GTM Strategy Toolkit

ROI Taxes

The Boiler Room Strategy

The Full-Funnel Marketing Strategy

02 Market Segmentation

Files

Adding non-standard criteria for more efficient market segmentation(1).ts

Analyze your existing customer database - Full-Funnel B2B Marketing.ts

How to segment market using standard criteria TEMPLATE - Full-Funnel B2B Marketing(1).ts

03 Ideal Customer Profile

Files

How to create a B2B ideal customer profile - part 2.ts

How to create a B2B ideal customer profile.ts

04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)

Folders

1. Standing out Why does it matter and what does it mean

2. Positioning strategies

3. Other differentiation approaches

4. Analyzing competitors messaging & positioning

5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers

6. How to validate your UVP

7. Implementing your positioning and UVP

05 THE BUYER’S JOURNEY

Files

How to identify channels for marketing and prospecting - Full-Funnel.ts

How to map out the buying process - Full.ts

The harsh truth about the B2B buying process - Full.ts

06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES

Folders

1. Developing a map of informational needs

2. The content audit

3. Develop a marketing and sales process based on the buyer journey

07 MARKETING PLANNING

Files

Define the growth areas with the sales pipeline velocity calculator.ts

How to create a great marketing plan - Full-Funnel.ts

How to launch new programs and complex campaigns - Full-Funnel.ts

08 B2B MARKETING REPORT AND DASHBOARD

Files

Core marketing report and dashboard - Full-Funnel.ts

09 MARKETING STRATEGY PRESENTATION

Files

Marketing strategy presentation and template - Full-Funnel.ts

10 NEXT STEPS & FULL-FUNNEL ACADEMY

Files

What’s next- - Full-Funnel.ts

Bonus

Folders

A skillset of modern B2B marketer

HERE IS A BRUTAL TRUTH ABOUT B2B MARKETING:

Within the majority of firms, advertising and marketing is perceived as numerous effort for little consequence. A waste of cash. Gross sales groups don’t consider in advertising and marketing as a result of they merely don’t see the advertising and marketing impression on gross sales and income.

They suppose that advertising and marketing is all about visiting commerce exhibits and conferences, designing slides, engaged on branding, and spreading the content material on social media — with out serving to them generate high-quality leads and shutting extra offers.

Consequently, each single group assembly ends with entrepreneurs going red-faced when gross sales and executives ask:

“WHERE are the leads?”

Have you ever ever been in these sneakers?

If sure, what’s going to occur subsequent.

You develop into an order taker getting duties from gross sales and executives, and restrict advertising and marketing campaigns to:

Gated e-books to get contacts which can be transferred to gross sales as “leads”
Touchdown pages that promote demo calls with out giving an thought of what the product is all about, worth, use instances, and many others.
Writing scripts and establishing automated cadences for SDRs
Producing salesy content material about product options and publishing firm information that delivers 0 worth to your market
Webinars which can be bought as academic occasions however in actuality are pure product pitches
You know the way awful it feels and that this “advertising and marketing” is doomed, however you’re blamed for poor efficiency.

You understand that you’re burning out your market, however you may’t cease as a result of that is the one option to not get red-faced throughout group conferences.

You perceive that advertising and marketing ought to be performed in a different way and attempt to current the concepts, however they get shut down within the course of.

And the worst factor is that you simply begin questioning your credibility and talent to ship.