Name

00-Resources

01-ADSCRAFTED SUPPORT

02-ADSCRAFTED TOOLKIT

03-PAY PER CLICK BASICS

04-PAY PER CLICK STRATEGIES

05-PAY PER CLICK SYSTEMS

06-PAY PER CLICK AUTOMATIONS

07-SCALE INSIGHTS AUTOMATION SETUP

08-ORGANIC RANKING WITH PAY PER CLICK

00-Resources.txt

01-How_To_Get_Support.docx

02-Miro_Board_Access___40_Course_Flows__41_.pdf

03-Support_Us___40_Testimonials___Affiliates__41_.pdf

04-Feedback_To_Improve.pdf

Name

01-PPC AUDIT

02-BULK OPTIMIZATION

03-CAMPAIGN BUILDER

04-KEYWORD PROCESSOR

05-REPORTS

00-Download_AdsCrafted_Toolkit.mp4

00-Download_AdsCrafted_Toolkit.pdf

01-Download_Bulk_Operations_For_PPC_Audit.docx

01-Download_Bulk_Operations_For_PPC_Audit.mp4

02-How_to_Process_the_PPC_Audit.mp4

02-How_to_Process_the_PPC_Audit.pdf

03-How_to_Use_the_PPC_Assistant.mp4

03-How_to_Use_the_PPC_Assistant.pdf

01-Introduction_to_Bulk_Optimization.docx

01-Introduction_to_Bulk_Optimization.mp4

02-How_to_Use_the_Optimize_Bids_Action.mp4

02-How_to_Use_the_Optimize_Bids_Action.pdf

03-How_to_Use_the_Negate_Targets_Action.mp4

03-How_to_Use_the_Negate_Targets_Action.pdf

04-How_to_Use_the_Add_Targets_Action.mp4

04-How_to_Use_the_Add_Targets_Action.pdf

05-How_to_Use_the_Change_Status_Action.mp4

05-How_to_Use_the_Change_Status_Action.pdf

06-How_to_Use_the_Add_Product_Ads_Action.mp4

06-How_to_Use_the_Add_Product_Ads_Action.pdf

07-How_to_Upload_the_Bulk_Operations_File.mp4

07-How_to_Upload_the_Bulk_Operations_File.pdf

01-How_to_Use_the_Campaign_Builder.mp4

01-How_to_Use_the_Campaign_Builder.pdf

01-How_to_Use_Keyword_Groups.mp4

01-How_to_Use_Keyword_Groups.pdf

02-How_to_Use_Broad_Match_Modifier.mp4

02-How_to_Use_Broad_Match_Modifier.pdf

03-How_to_Use_Normalize_Keywords.mp4

03-How_to_Use_Normalize_Keywords.pdf

01-How_to_Use_the_Wasted_Ad_Spend_Report.mp4

01-How_to_Use_the_Wasted_Ad_Spend_Report.pdf

02-Dayparting_Report.pdf

Name

01-TARGETING TYPES

02-CAMPAIGN LEVEL STRATEGIES

03-KEY PERFORMANCE INDICATORS KPIS

00-Amazon_Campaign_Manager_Levers.docx

00-Amazon_Campaign_Manager_Levers.mp4

01-What_are_Ad_and_Targeting_Types.docx

01-What_are_Ad_and_Targeting_Types.mp4

02-What_is_Automatic_Targeting.docx

02-What_is_Automatic_Targeting.mp4

03-What_are_Keyword_Targeting_Types.docx

03-What_are_Keyword_Targeting_Types.mp4

04-What_Are_Match_Types.docx

04-What_Are_Match_Types.mp4

05-What_Is_Product_Targeting.docx

05-What_Is_Product_Targeting.mp4

06-What_Is_Negative_Match_Targeting.docx

06-What_Is_Negative_Match_Targeting.mp4

01-What_Are_Budgets.docx

01-What_Are_Budgets.mp4

02-What_Are_Placements.docx

02-What_Are_Placements.mp4

03-What_Are_Bidding_Strategies.docx

03-What_Are_Bidding_Strategies.mp4

01-Bid_Auction__Bid_Range____Bid_Stacking.docx

01-Bid_Auction__Bid_Range____Bid_Stacking.mp4

02-What_is_Advertising_Cost_of_Sale___40_ACOS__41.mp4

02-What_is_Advertising_Cost_of_Sale___40_ACOS__41_.docx

02-What_is_Advertising_Cost_of_Sale___40_ACOS__41_.mp4

03-What_is_Cost_Per_Click.docx

03-What_is_Cost_Per_Click.mp4

04-Impression__Click__Order__Unit__Sales__Spend.docx

04-Impression__Click__Order__Unit__Sales__Spend.mp4

05-What_is_Click_Through_Rate.docx

05-What_is_Click_Through_Rate.mp4

06-What_is_Conversion_Rate.docx

06-What_is_Conversion_Rate.mp4

07-What_is_Impression_Share.docx

07-What_is_Impression_Share.mp4

08-What_is_Top_of_Search_Impression_Share.docx

08-What_is_Top_of_Search_Impression_Share.mp4

Name

01-OVERVIEW

02-CAMPAIGN STRUCTURE

03-TARGETING STRATEGIES

04-BIDDING STRATEGIES

05-THROTTLING STRATEGIES

06-OTHER CONSIDERATIONS

01-Pay_Per_Click_Funnel_Overview.mp4

01-Pay_Per_Click_Funnel_Overview.pdf

02-What_are_Leading_KPIs.docx

02-What_are_Leading_KPIs.mp4

01-Ideal_Campaign_Structure.docx

01-Ideal_Campaign_Structure.mp4

02-What_is_a_Good_Campaign_Naming_System.docx

02-What_is_a_Good_Campaign_Naming_System.mp4

01-Targeting_Strategy_Brand_vs_Non_Brand.mp4

01-Targeting_Strategy__Brand_vs_Non_Brand.docx

02-Targeting_Strategy_Search_Term_Isolation.mp4

02-Targeting_Strategy_Search_Term_Isolation.pdf

01-Bidding_Strategy_Bidding_Lifecycle.mp4

01-Bidding_Strategy__Bidding_Lifecycle.docx

02-Bidding_Strategy_Inch_Up_Bidding.mp4

02-Bidding_Strategy__Inch_Up_Bidding.docx

03-Bidding_Strategy_Revenue_Based_Bidding.mp4

03-Bidding_Strategy__Revenue_Based_Bidding.docx

01-Throttling_Strategy_Day_Parting.mp4

01-Throttling_Strategy__Day_Parting.docx

02-Throttling_Strategy_Budget_Throttling.docx

02-Throttling_Strategy_Budget_Throttling.mp4

01-Attribution_Window.docx

01-Attribution_Window.mp4

02-How_to_Handle_Multiple_Variations.docx

02-How_to_Handle_Multiple_Variations.mp4

03-Wasted_Ad_Spend.docx

03-Wasted_Ad_Spend.mp4

04-Target_ACOS__Going_Beyond_PPC.docx

04-Target_ACOS__Going_Beyond_PPC.mp4

Name

01-GOAL SETTING

02-WEEKLY OPTIMIZATIONS

01-Why_We_Need_to_Goal_Set_Using_Target_ACOS.docx

01-Why_We_Need_to_Goal_Set_Using_Target_ACOS.mp4

02-Types_of_Campaigns.docx

02-Types_of_Campaigns.mp4

03-What_is_the_Goal_Strategy_Workflow.docx

03-What_is_the_Goal_Strategy_Workflow.mp4

01-Weekly_Optimization_Walk_Through.docx

01-Weekly_Optimization_Walk_Through.mp4

Name

01-SCALE INSIGHTS AUTOMATION

02-BIDDING STRATEGIES

03-TARGETING STRATEGIES

04-THROTTLING STRATEGIES

01-What_is_Scale_Insights.mp4

01-What_is_Scale_Insights.pdf

02-What_are_the_Scale_Insight__x27_s_Limitations.mp4

02-What_are_the_Scale_Insight__x27_s_Limitations.pdf

03-What_are_Algorithms.docx

03-What_are_Algorithms.mp4

04-What_are_Strategic_Objectives.docx

04-What_are_Strategic_Objectives.mp4

05-What_is_the_Change_Log.docx

05-What_is_the_Change_Log.mp4

01-What_are_Bidding_Rules.docx

01-What_are_Bidding_Rules.mp4

02-What_are_Revive_Bidding_Rules.docx

02-What_are_Revive_Bidding_Rules.mp4

01-What_are_Import_Targeting_Rules.docx

01-What_are_Import_Targeting_Rules.mp4

02-What_are_Negative_Targeting_Rule.docx

02-What_are_Negative_Targeting_Rule.mp4

03-What_are_Negative_Word_Targeting_Rules.docx

03-What_are_Negative_Word_Targeting_Rules.mp4

04-What_are_Blacklist_Rules.docx

04-What_are_Blacklist_Rules.mp4

01-What_are_Day_Parting_Rules.docx

01-What_are_Day_Parting_Rules.mp4

Name

01-OVERVIEW

02-CAMPAIGN MANAGER SETUP + STRATEGY

03-SCALE INSIGHTS SETUP

04-AUTOMATION TRANSITION EXPECTATIONS

05-OTHER CONSIDERATIONS

01-Automation_Transition_Overview.mp4

01-Automation_Transition_Overview.png

02-Sign_Up_for_Scale_Insights.docx

01-Map_Campaigns_to_Portfolios_for_Each_Parent_ASIN.mp4

01-Map_Campaigns_to_Portfolios_for_Each_Parent_ASIN.pdf

02-Identifying_the_Automation_Structure_Strategy.mp4

02-Identifying_the_Automation_Structure_Strategy.pdf

03-Create_New_Campaigns_for_Each_Parent_ASIN.mp4

03-Create_New_Campaigns_for_Each_Parent_ASIN.pdf

01-How_to_Automate_ASINs.mp4

01-How_to_Automate_ASINs.pdf

02-How_to_Link_Adgroups_to_ASINs.mp4

02-How_to_Link_Adgroups_to_ASINs.pdf

03-Import_Scale_Insights_Automation_Rules.docx

03-Import_Scale_Insights_Automation_Rules.mp4

04-Setup_Default_Settings.mp4

04-Setup_Default_Settings.pdf

05-Assigning_Strategic_Objectives_to_Campaigns.mp4

01-What_to_Expect_after_Automation.mp4

02-Expected_Transition___Weekly_Optimizations.docx

02-Expected_Transition___Weekly_Optimizations.mp4

03-Phasing_Out_Existing_Campaigns.mp4

03-Phasing_Out_Existing_Campaigns.pdf

01-Pay_Per_Click_When_Out_of_Stock.pdf

Name

01-OVERVIEW

02-RANKING CRITERIA

03-KEYWORD VALIDATION

04-MAXIMIZE THE OFFER

05-RANK CAMPAIGN SETUP

06-ANALYZING RANK CHARTS

07-ORGANIC RANKING STRATEGIES

01-Launch_With_PPC_Overview.jpg

01-Launch_With_PPC_Overview.mp4

01-Single_Keyword_Campaigns___40_SKCs__41.mp4

01-Single_Keyword_Campaigns___40_SKCs__41_.docx

02-Relevancy___Keyword_Groups.docx

02-Relevancy___Keyword_Groups.mp4

03-Maximize_the_Offer_for_Rank.docx

01-Calculate_Conversion_Rate___40_SQP__41_.docx

02-Ranking_Validation_Rules.docx

01-Initial_Product_Offer.docx

02-Ensure_Inventory_is_Checked_In.pdf

01-Ranking_Campaign_Setup.docx

02-Optimize_Hourly_and_Day_Parting.docx

02-Optimize_Hourly_and_Day_Parting.mp4

03-Optimize_Top_of_Search_Placements.docx

03-Optimize_Top_of_Search_Placements.mp4

04-Optimize_For_Budget.pdf

05-Organic_Rank_Tracking.pdf

01-Keyword-Specific_Organic_Ranking.pdf

02-Organic_Ranking_Timeline.pdf

03-Organic_Ranking_Delay.pdf

04-Period_of_Organic_Rank_Fluctuations___Stability_Trends.docx

05-Keywords_Rank_Together________Keyword_Groups.docx

06-Rank_Stability_Among_Competitors.docx

07-Blips_in_the_Organic_Rank.docx

08-Instant___40_Not_Gradual__41__Drop_in_Organic_Ranks.docx

09-Mapping_Price_to_Amazon__x27_s_Choice_Badge.mp4

09-Mapping_Price_to_Amazon__x27_s_Choice_Badge.pdf

01-Using_Amazon__x27_s_Choice_Badge_to_Improve___Protect_Rank.docx

02-Using_Best_Sellers_Badge_To_Improve_Rank.pdf

03-Using_7-Day_Deals__Limited_Time_Deal__To_Improve_Rank.docx

04-Bait___Switch___40_Rank_Top_of_Search________Turn_off_PPC__41_.docx

05-SERP_Variation___40_Trojan_Horse__41__to_Win_the_Click.docx