Andrew Lock – Retention Secrets

- Last Updated: 04-29-2021
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Curriculum (Google Drive Proof)
Andrew Lock - Retention Secrets
01-The Foundation
02-The Retention Strategies
03-Conclusion, Resources & Bonuses
01-The Foundation
- 01-Introduction & Overview.mp4
- 01.01-RetentionCourse_1.rtf
- 01.02-Introduction & Overview.pdf
- 02-Laying the Foundation.mp4
- 02.01-RetentionCourse_2.rtf
- 03-Measuring Retention.mp4
- 03.01-RetentionCourse_3.rtf
- 04-Why People Stop Buying.mp4
- 04.01-RetentionCourse_4.rtf
- 05-Developing the Right Mindset.mp4
- 05.01-RetentionCourse_5.rtf
02-The Retention Strategies
- 01-Orientation.mp4
- 01.01-RetentionCourse_6.rtf
- 02-Instant ROI.mp4
- 02.01-RetentionCourse_7.rtf
- 03-Connection.mp4
- 03.01-RetentionCourse_8.rtf
- 04-Recognition.mp4
- 04.01-RetentionCourse_9.rtf
- 05-Ascension.mp4
- 05.01-RetentionCourse_10.rtf
- 06-Administration.mp4
- 06.01-RetentionCourse_11.rtf
- 06.02-Administration.pdf
- 07-Handling Refund Requests.mp4
- 07.01-RetentionCourse_12.rtf
- 07.02-Handling Refund Requests.pdf
- 08-Strategies for Increasing Annual Renewals.mp4
- 08.01-RetentionCourse_13.rtf
03-Conclusion, Resources & Bonuses
- 01-Further Resources.mp4
- 01.01-RetentionCourse_14.rtf
- 01.02-Further Resources.pdf
- 02-Bonus- Sample Onboarding Video from 'Family Protection Association'.mp4
- 02.01-Bonus- Sample Onboarding Video from -Family Protection Association-.pdf
- 03-Bonus- Sample Onboarding Video from The SAM Vault.mp4
- 03.01-Bonus- Sample Onboarding Video from The SAM Vault.pdf
- 04-Bonus- Sample Ringless Voicemail from 'Family Protection Association'.mp4
- 04.01-Bonus- Sample Ringless Voicemail from -Family Protection Association-.pdf
Andrew Lock – Retention Secrets
βYou Labored Onerous for Your Clients.
Lastly, thereβs an Simple, Step-by-Step System to Hold Them!β
Introducing: Retention Secrets, The Final Course in Buyer Retention.
Works For ALL Companies: On-line, Offline, SAAS, Membership, Subscription, and many others.
Able to study the
secrets and techniques of buyer retention?
Expensive Buddy,
It began with a go to to my native gymnasiumβ¦
It was a chilly January morning in Salt Lake Metropolis in 2013, and one among my new 12 monthsβs resolutions was to get in form.
Salesman Steve slid the paperwork over his desk to me and as I signed up, I couldnβt assist however surprise if Iβd beat the stats. Stats? Yeah, paradoxically, that very same morning I had learn a information article that stated 82% of people that be part of a gymnasium in January cancel inside 3 months!
Woaaah! Thatβs loopy! That needs to be the worst retention price of virtually any business, proper?!
Because it occurred, this explicit gymnasium was effectively conscious of the problem, and as quickly as I had signed on the dotted line, Steve easily guided me via a guidelines of things clearly designed to WOW me, and keep away from the dreaded cancellation.
As a enterprise proprietor and ever curious marketer, as quickly as Steve confirmed me the brand new member βguidelinesβ I instantly began finding out and analyzing what they have been doing, and it made me much more curious.
First, Steve sincerely congratulated me for my resolution. Subsequent, he gave me a tour of the ability and launched me to key members of workers. Then he took me right into a excessive-tech room that seemed a bit like a lab, and launched me to Tiffany, who measured my physique mass, blood strain, coronary heart price, and so forth, as a βbaseline to work from.β And so it went onβ¦ I used to be escorted like a star from one space to a different, rolling out the pink carpet. The tour ended within the on-website juice bar the place I used to be given a very cool sports activities bag, after which invited to order no matter I preferred off the menu, as a welcome present!
As I used to be sipping my freshly squeezed βJuliciousβ juice, Steve defined that every one gross sales workers had been meticulously educated to take new members via a rigorously designed βhand-holdingβ course of, and that it was working rather well.
βHow effectively?β I requested. I couldnβt assist myself.
βEffectively, let me ask my boss, heβs proper right hereβ Steve replied, helpfully.
A fast dialogue ensued, and get this⦠the lengthy and wanting it was that the gymnasium had lowered new member cancellations from 74% all the way down to 48%, inside the first 12 weeks.
To say thatβs an epic result’s a gross understatement. It was nothing wanting a revolution for his or her enterprise. That they had been in a position to slash their entrance-finish advertising and marketing prices by 62%, and internet earnings have been up greater than 25% as a result of they have been conserving so many extra members than beforehand.
Backside line is, they didnβt have to put a lot time, effort, and cash into buyer acquisition anymore, as a result of they have been conserving the gymnasium full MOSTLY with present members!
That have was 7 years in the past, and also you is likely to be to know that I remained a member of that gymnasium till I moved out of State to California!
Extra importantly, the cleverly designed retention course of I skilled had a huge effect on me, and it led me on a quest to review and grasp the subject of buyer retention.
Quick ahead to at this time, Iβm thought-about a world professional on the subject, Iβm invited to talk Internationally about it at business occasions like The Subscription Present, and I assist firms implement confirmed techniques for buyer retention. Some folks name me a subscription scientist, however I desire to say βRetention Geek!β
However earlier than I get too forward of myself, I need to share the primary large βahaβ second I had, with you on the subject of retentionβ¦
The Advertising and marketing Pendulum Has Swung Too Far!
What do I imply by this? Effectively, for some weird causeβ¦
The overwhelming majority of companies focus their efforts totally on buyer acquisition and so they ignore retention.
Itβs true. Itβs an epidemic. Some silicon-valley startups even satisfaction themselves on valuing their firm based mostly solely on the variety of new prospects they purchase!
Oh, some companies suppose theyβre giving consideration to retention, however Iβll allow you to in on a grimy little secretβ¦ their efforts to βdeal withβ buyer retention are often so misguided they inevitably backfire and provides the enterprise a foul popularity.
Iβll show it to youβ¦
I used to be not too long ago invited to a roundtable dialogue that included the founders of some effectively-identified subscription service firms. The subject of retention got here up, and two of the founders gleefully shared that their βresolutionβ to retention was to βcover the cancel button.β I nearly spit out the water I used to be ingesting, as a result of I now know that considering is so misguided! Their βrepairβ is the precise reverse of what you must do!
Right hereβs the straightforward reality that you simply havenβt been advisedβ¦
Itβs a LOT simpler to generate profits by KEEPING prospects,
fairly than buying them.
So, with the advertising and marketing pendulum caught in place in the direction of buyer acquisition, I created a course to assist as many companies as attainable to convey the steadiness again to BOTH buyer acquisition and retention. When these two parts are in concord, a enterprise sees their earnings improve, prospects are happier, they obtain larger valuations throughout exit, and a number of different advantages.
Youβve spent money and time to get your prospectsβ¦
Why maintain flushing that money and time down the bathroom?!
H E L L O !
Let me introduce myselfβ¦
My identify is Andrew Lock, Iβm British, and Iβm the presenter of the favored WebTV present, βAssist My Enterprise!β and creator of seven greatest-promoting enterprise books, together with βWalt Disneyβs Mannerβ and βHuge Classes from Huge Manufacturers.β
In 2013 I grew to become intensely fascinated by the subject of buyer retention. And since then Iβve studied it, examined numerous methods, and devised a confirmed system.
Iβve helped actually 1000’s of enterprise homeowners and entrepreneurs to construct a greater enterprise and even develop into financially free.
Introducingβ¦
βRetention Secretsβ β The Final Information to Buyer Retention
Itβs 100% video based mostly coaching, designed that will help you maintain your prospects alongside as attainable.
There are 13 modules, and also youβll study essentially the most superior and confirmed member retention methods that work for any enterprise.
Itβs danger-free, and 100% assured.
This might very effectively be a life-altering alternative for you. The power to KEEP prospects shopping for from you again and again is like pure gold for any enterpriseβ¦
Whatβs Included In The System?
This can be a complete coaching program, with lifetime entry!
On this first lesson, Iβll share why itβs so vital to present consideration to retention, and invite you to contemplate some highly effective case-research.
On this lesson, Iβll introduce you to the Harvard Enterprise Overview research that steered my radically totally different strategy and occupied with retention.
Studying from the outdated adage: βYou’ll be able toβt enhance what you donβt measureβ, Iβll present you the 2 greatest methods to measure efficient retention.
On this lesson youβll uncover the greater than 20 wildly totally different the explanation why folks cease shopping for or cancel a subscription service.
On this lesson, weβll evaluate how MOST companies unwittingly have the fallacious, antiquated strategy to buyer retention.
On this lesson, weβll focus on the retention technique of orientation, which encompasses your complete buyer onboarding expertise.
On this lesson, weβll delve into the retention technique of Instantaneous ROI, which is all about delivering most worth, quick.
Connection: when prospects really feel linked to you and your small business indirectly, theyβre much more prone to stick round.
On this lesson, weβll take a look at the way itβs very important to acknowledge prospects at each attainable alternative so that they really feel valued.
The ladder of ascension is a vital part that almost all companies neglect. Youβll see many examples of how one can construct it.
On this lesson, weβll go deep into the technical processes of the way you handle prospects, via your CRM system.
On this lesson, weβll think about how one can deal with refund requests appropriately, and how one can decide real requests.
Cease Buyer Churn, Enhance Retention, and Uncover the Profitable Energy of Loyalty, 100% Assured!
Right hereβs a style of what youβll study on this course:
7 vital retention methods it’s essential to learn about and implement
The paradigm shift in buyer acquisition vs retention
The two most incessantly made errors in onboarding
What you MUST learn about calculating the churn price
4 magic phrases Netflix makes use of to drastically cut back cancellations
The membership trick most SAAS firms donβt learn about
Find out how to (a minimum of) double subscription earnings
The large delusion about e-mail communication
3 very sensible methods for dealing with refund requests successfully
An eye fixed-popping demonstration of the ladder of ascension
The SECRET that explains why folks cancel vs keep
Why hiding the cancel button invariably backfires
What to do when somebody calls into customer support to cancel
The communication device thatβs much more efficient than e-mail
7 step system for creating an efficient onboarding video (with scripts)
Youβll additionally get these 3 Priceless Bonusesβ¦
Spend money on the Retention Secrets System at this time, youβll additionally obtainβ¦
βSeek the advice of Name with Andrewβ
If you happen to ever get caught or want particular assist alongside the way in which, you’ll be able to schedule a consulting name with me, the place Iβll be blissful to information you.
βLimitless E-mail Helpβ
Relaxation assured, Iβm right here that will help you implement the system, so when you have particular questions on how one can use the system in your small business Iβm blissful to advise you.
βActual-World Case Researchβ
Get actual-world samples of onboarding Video, ringless voicemail messages, and scripts you need to use as a template.
βRetention Secretsβ On-line Coaching
Bonus #1: Seek the advice of name with Andrew
Bonus #2: βLimitless E-mail Helpβ
Bonus #3: Actual-world case-research, and scriptsβ
Andrew Lock – Retention Secrets Cheap
Andrew Lock – Retention Secrets Course
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