Andre Chaperon & Shawn Thing – Art Of Email with Live Workshop

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  • Last Updated Date: 04-09-2022
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Andre Chaperon & Shawn Thing – Art Of Email with Live Workshop (7.4 GB)

Last Updated Date: 04-09-2022

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Andre Chaperon & Shawn Thing – Art Of Email with Live Workshop
Folders
01-Module 1 - The Foundations of AoE
02-Module 2
03-Module 3
04-Module 4
05-Art of Email (AoE) (Live Workshop)
06-Audience & Offer Masterclass (AOM)
07-Module 5
08-Module 6
09-Module 7
10-Module 8
11-Module 9
12-Module 10
13-Module 11
Files
00-Foreword.pdf
00-Welcome.pdf
01-Module 1 - The Foundations of AoE
Files
01-Introduction.pdf
02-Emphasize Relationships Before Transactions.pdf
03-Customers are Created Before They Buy Anything.pdf
04-World Building.pdf
05-Permission Before Promotion.pdf
06-Strategy + 10,000′ View.pdf
07-How to Think About Writing.pdf
08-The Nine-Dot Puzzle.pdf
02-Module 2
Files
01-Andrew Stanton - The clues to a great story.mp4
01-How to truly MOVE your audience - Lisa Nichols.mp4
01-Kevin Costner's Kindness Was Repaid - The Graham Norton Show.mp4
01-Principles of Serialized Narratives.pdf
03-Module 3
Files
01-Blank Storyboard Example.jpg
01-CLIC '16 - Mark Levy's Freewriting Tips for Innovators.mp4
01-Example Storyboard for Our Emergent Marketing Series.png
01-Soap Opera Series (SOS).pdf
01-Soap Opera Series (SOS) Overview.mp4
04-Module 4
Files
01-Relationship Building Series (RBS).pdf
01-Relationship Building Series (RBS) Overview.mp4
05-Art of Email (AoE) (Live Workshop)
Files
01-AoE Enrollment PLS.png
01-Oct 11 2021 PLS for AoE Workshop.mp4
02-Q&A Call 1 Transcript.pdf
02-Q&A Call 1.mp4
03-Week 2 Transcript.pdf
03-Week 2.mp3
04-Q&A Call 2 Transcript.pdf
04-Q&A Call 2.mp4
05-Week 3 Transcript.pdf
05-Week 3.mp3
06-(Pub) RBS Review (Robin Harford).docx
06-RBS Review (Robin Harford).mp4
06-RBS Review (Robin Harford) Transcript.pdf
07-AoE Workshop Questions - Week 3.docx
07-Q&A Call 3 Transcript.pdf
07-Q&A Call 3.mp4
08-Week 4 Transcript.pdf
08-Week 4.mp3
09-(Pub) SOS Review (Julie Angel).docx
09-SOS Review (Julie Angel).mp4
09-SOS Review (Julie Angel) Transcript.pdf
10-AoE Workshop Questions - Week 4.docx
10-Q&A Call 4 Transcript.pdf
10-Q&A Call 4.mp4
11-Week 5 Transcript.pdf
11-Week 5.mp3
12-(Pub) November Masterclass Dating (Khara for Anna).docx
12-Bridge Review.mp4
12-Bridge Review Transcript.pdf
06-Audience & Offer Masterclass (AOM)
Files
00-Audience & Offer Masterclass.png
01-Audience & Offer Masterclass (Part I).pdf
02-Audience & Offer Masterclass (Part II).pdf
02-Customer Gains Trigger Questions (PDF).pdf
02-Customer Jobs Trigger Questions (PDF).pdf
02-Customer Pains Trigger Questions (PDF).pdf
02-Gain Creators Trigger Questions (PDF).pdf
02-Pain Relievers Trigger Questions (PDF).pdf
02-The Value Proposition Canvas (PDF).pdf
02-Value Proposition Design Overview (TTE).mp4
07-Module 5
Files
01-Overview - Value Newsletter (VNL).mp4
01-Value Newsletter (VNL).pdf
08-Module 6
Files
01-Bridge Emails.pdf
01-Overview - Bridge Emails.mp4
09-Module 7
Files
01-Overview - Story-Powered Promotions (SPPs) — Part 1.mp4
01-Story-Powered Promotions (SPPs) — Part 1.pdf
02-SPP Basic.mp4
02-SPP Stack + VIP.mp4
02-Story-Powered Promotions (SPPs) — Part 2.pdf
03-Story-Powered Promotions (SPPs) — Part 3.pdf
10-Module 8
Files
01-Overview - Product Launch Series (PLS).mp4
01-Product Launch Series (PLS).pdf
11-Module 9
Files
01-Customer Onboarding Series (COS).pdf
01-Overview - Customer Onboarding Series (COS).mp4
12-Module 10
Files
01-Putting it All Together.pdf
13-Module 11
Files
00-Advanced Ideas - Introduction.pdf
01-Subscribing to the VNL (after an RBS or COS).pdf
02-How To 'Mute' VNLs (when in SOSs, SSPs, PLSs).pdf
03-Re-Engagement Series.pdf
04-How To Use The 'VIP' Idea In Other Creative Ways.pdf
  • 00-Foreword.pdf
  • 00-Welcome.pdf
  • 01-Module 1 - The Foundations of AoE

    • 01-Introduction.pdf
    • 02-Emphasize Relationships Before Transactions.pdf
    • 03-Customers are Created Before They Buy Anything.pdf
    • 04-World Building.pdf
    • 05-Permission Before Promotion.pdf
    • 06-Strategy + 10,000′ View.pdf
    • 07-How to Think About Writing.pdf
    • 08-The Nine-Dot Puzzle.pdf
  • 02-Module 2

    • 01-Andrew Stanton - The clues to a great story.mp4
    • 01-How to truly MOVE your audience - Lisa Nichols.mp4
    • 01-Kevin Costner's Kindness Was Repaid - The Graham Norton Show.mp4
    • 01-Principles of Serialized Narratives.pdf
  • 03-Module 3

    • 01-Blank Storyboard Example.jpg
    • 01-CLIC '16 - Mark Levy's Freewriting Tips for Innovators.mp4
    • 01-Example Storyboard for Our Emergent Marketing Series.png
    • 01-Soap Opera Series (SOS).pdf
    • 01-Soap Opera Series (SOS) Overview.mp4
  • 04-Module 4

    • 01-Relationship Building Series (RBS).pdf
    • 01-Relationship Building Series (RBS) Overview.mp4
  • 05-Art of Email (AoE) (Live Workshop)

    • 01-AoE Enrollment PLS.png
    • 01-Oct 11 2021 PLS for AoE Workshop.mp4
    • 02-Q&A Call 1 Transcript.pdf
    • 02-Q&A Call 1.mp4
    • 03-Week 2 Transcript.pdf
    • 03-Week 2.mp3
    • 04-Q&A Call 2 Transcript.pdf
    • 04-Q&A Call 2.mp4
    • 05-Week 3 Transcript.pdf
    • 05-Week 3.mp3
    • 06-(Pub) RBS Review (Robin Harford).docx
    • 06-RBS Review (Robin Harford).mp4
    • 06-RBS Review (Robin Harford) Transcript.pdf
    • 07-AoE Workshop Questions - Week 3.docx
    • 07-Q&A Call 3 Transcript.pdf
    • 07-Q&A Call 3.mp4
    • 08-Week 4 Transcript.pdf
    • 08-Week 4.mp3
    • 09-(Pub) SOS Review (Julie Angel).docx
    • 09-SOS Review (Julie Angel).mp4
    • 09-SOS Review (Julie Angel) Transcript.pdf
    • 10-AoE Workshop Questions - Week 4.docx
    • 10-Q&A Call 4 Transcript.pdf
    • 10-Q&A Call 4.mp4
    • 11-Week 5 Transcript.pdf
    • 11-Week 5.mp3
    • 12-(Pub) November Masterclass Dating (Khara for Anna).docx
    • 12-Bridge Review.mp4
    • 12-Bridge Review Transcript.pdf
  • 06-Audience & Offer Masterclass (AOM)

    • 00-Audience & Offer Masterclass.png
    • 01-Audience & Offer Masterclass (Part I).pdf
    • 02-Audience & Offer Masterclass (Part II).pdf
    • 02-Customer Gains Trigger Questions (PDF).pdf
    • 02-Customer Jobs Trigger Questions (PDF).pdf
    • 02-Customer Pains Trigger Questions (PDF).pdf
    • 02-Gain Creators Trigger Questions (PDF).pdf
    • 02-Pain Relievers Trigger Questions (PDF).pdf
    • 02-The Value Proposition Canvas (PDF).pdf
    • 02-Value Proposition Design Overview (TTE).mp4
  • 07-Module 5

    • 01-Overview - Value Newsletter (VNL).mp4
    • 01-Value Newsletter (VNL).pdf
  • 08-Module 6

    • 01-Bridge Emails.pdf
    • 01-Overview - Bridge Emails.mp4
  • 09-Module 7

    • 01-Overview - Story-Powered Promotions (SPPs) — Part 1.mp4
    • 01-Story-Powered Promotions (SPPs) — Part 1.pdf
    • 02-SPP Basic.mp4
    • 02-SPP Stack + VIP.mp4
    • 02-Story-Powered Promotions (SPPs) — Part 2.pdf
    • 03-Story-Powered Promotions (SPPs) — Part 3.pdf
  • 10-Module 8

    • 01-Overview - Product Launch Series (PLS).mp4
    • 01-Product Launch Series (PLS).pdf
  • 11-Module 9

    • 01-Customer Onboarding Series (COS).pdf
    • 01-Overview - Customer Onboarding Series (COS).mp4
  • 12-Module 10

    • 01-Putting it All Together.pdf
  • 13-Module 11

    • 00-Advanced Ideas - Introduction.pdf
    • 01-Subscribing to the VNL (after an RBS or COS).pdf
    • 02-How To 'Mute' VNLs (when in SOSs, SSPs, PLSs).pdf
    • 03-Re-Engagement Series.pdf
    • 04-How To Use The 'VIP' Idea In Other Creative Ways.pdf

“You by no means change issues by combating the prevailing actuality. To alter one thing, construct a brand new mannequin that makes the prevailing mannequin out of date.” — R. Buckminster Fuller

When his telephone rang at 5:00 a.m. on October 1, 2018, James ignored it. Thirty minutes later his son referred to as and, recognizing the telephone quantity, he answered it.

13 years earlier, half-way world wide, Barry’s telephone rang too.

Each calls got here from the Karolinska Institute in Sweden. That’s the group that chooses recipients for the Nobel Prize in Physiology or Medication.

Australian Barry Marshall and his long-time collaborator Robin Warren have been awarded the prize in 2005. James Allison, a blues harmonica taking part in Texan, shared the prize with Tasuku Honjo in 2018.

Hungarian-American Katalin (Kati) Kariko hasn’t been referred to as but. It’s inconceivable to know if she ever will. For now, she’ll simply need to be happy understanding she helped save tens of thousands and thousands of lives.

In all probability extra.

James, Barry, and Kati all have one thing in frequent. Every challenged standard knowledge of their respective fields. Every noticed one thing others didn’t.

And every endured a long time of ridicule from their friends consequently. They have been heretics, working on the fringes, toiling away in obscurity.

Till they weren’t.

Typical knowledge is a humorous factor. More often than not it retains us out of hassle. However typically it makes us blind to chance.

Email advertising hasn’t been round for very lengthy, nevertheless it nonetheless has loads of established ‘knowledge.’ Most of these concepts have been inherited from old-school ‘Mad Males’ like Claude Hopkins, Eugene Schwartz, and David Ogilvy.

Purchase, purchase, purchase, now, now, now’s the all-too-common chorus. Seize your viewers’s consideration and do no matter it takes to “get ’em in your record” and make the sale as quick as potential.

Large idea-driven curiosity, over-the-top ‘moral bribes,’ false urgency, and a dizzying array of upsells, downsells, cross-sells — no matter it takes so long as you promote, promote, promote…

And let’s be trustworthy proper up entrance — in the correct markets, with the correct provides, the correct audiences, and the correct sources, this strategy can and does work.

Till it doesn’t.

In case you’ve been within the boardrooms and across the water coolers of the largest names in direct response advertising you’ll know they’re scared. The world is altering and their tried-and-true playbook of ways is crumbling earlier than their eyes.

On the floor, it’s sunshine and unicorns. However, behind the scenes, it’s frequent information that the solar is setting on high-pressure, hard-sell ways.

Change, and the brand new regular that comes with it, takes no prisoners.

The U.S. Federal Commerce Fee (FTC) has already shut down a few of the worst offenders — loads of 8-9 determine companies disappeared consequently. Tons of of thousands and thousands of {dollars} in gross sales and hundreds of staff gone — poof — in a single day.

And large tech firms like Apple and Google are rewriting their guidelines, specializing in privateness and defending their clients’ experiences (and their inboxes).

However, hard-sell ways and unethical advertising aren’t the actual downside.

The actual downside is that standard knowledge in our little nook of the universe says that these hard-sell ways are the one technique to succeed on-line.

After greater than 4 a long time of mixed expertise with our personal tasks and dealing with a whole bunch of purchasers, we all know that’s simply not true.

The truth is, more often than not, these hard-sell ways are counter-productive.

They’re typically the results of one thing referred to as the Regulation of the Instrument — higher identified by the phrase: “To an individual with a hammer, every part appears like a nail.”

What are we purported to do as an alternative?

We’re glad you requested.

Lean in for a second and we’ll share a secret which may simply change your world…

However, earlier than we do this, we have to present you the place we’re and level the way in which to the place we’re going. Let’s begin by taking a look at a ten,000′ view of electronic mail advertising’s so-called standard knowledge.

All of it begins with an assumption (often left unsaid) — that’s some variation of “I’ve to behave FAST or individuals received’t purchase and I’ll lose that chance FOREVER.”

That assumption results in three completely rational choices.

First, do no matter it takes to seize an viewers’s consideration! Curiosity-driven huge concepts, over-the-top “moral bribes,” social proof, contrived influencer / affiliate endorsements — no matter it takes to “get ’em on the record.”

Second, go for the sale instantly! Persuasion, pre-suasion, (perhaps somewhat coercion…), engineered urgency — who doesn’t love countdown timers and restricted availability notices to maneuver a prospect over the end line?

Third, maximize buyer worth! Upsells, one-time provides, cross-sells, pressured continuity — and, if that doesn’t work, perhaps a downsell to place some cash within the financial institution.

Then, as soon as they’re in your record, run them by means of your “electronic mail gauntlet” of back-end and affiliate provides to squeeze each final drop of worth out of your new clients as rapidly as potential.

Certain, this churn and burn strategy is tough work.

To maintain the get together going we’ve so as to add names to the record quicker than we’re shedding them. However that’s the enterprise we’re in — gotta scale bro, proper?

Improper.

So. Very. Improper.

Right here’s the issue with standard knowledge (and that is the key we talked about earlier than) — it’s a home of playing cards that’s constructed on a lie.

In case you imagine that you need to act quick or individuals received’t purchase, the churn and burn electronic mail advertising philosophy makes excellent sense. However right here’s the factor — most individuals who purchase ultimately WON’T purchase rapidly.

Ever.

Let’s take a look at the numbers.

Legendary marketer Dean Jackson has analyzed his clients’ in depth information and located that solely 15% of people that purchase inside two years make a purchase order within the first 90 days.

Everybody else — 85% of people that purchase — don’t make a purchase order till AFTER 90 days.

Meaning there’s FOUR TIMES THE OPPORTUNITY ready for you after three months — if, and solely IF, you don’t screw it up.

Let that sink in for a second … it’s (very, very, very) essential.

In case you’re beginning to really feel a uninteresting ache behind your mind (or the pit of your abdomen), we get it. When you see actuality, it’s exhausting to not be affected by it.

The issue we’ve been informed we have to clear up isn’t actually the issue. That, by itself, is tough to deal with.

However wait, there’s extra…

The larger problem is that the alternatives we’re making primarily based on what we expect the issue is definitely make the state of affairs worse!

(Re-read that final half once more…it’s crucial…)

Let’s unpack this concept and see the place it leads…

We expect the issue we’re attempting to resolve with electronic mail advertising is that we’ve to behave quick or we’ll lose a possibility to get a buyer.

If we imagine that, we do our greatest to seize our viewers’s consideration as rapidly as potential, we do what it takes to get a sale as quick as potential, and we pull out each trick within the guide to maximise short-term buyer worth.

Then we run these clients by means of a unending collection of provides till they cease paying consideration actively (unsubscribes, refunds) or passively (ignoring our emails).

Nonetheless, the issue we’re attempting to resolve on this situation isn’t the actual problem.

The overwhelming majority of our clients received’t purchase from us within the first 90 days it doesn’t matter what we do.

And, right here’s the worst half — the entire issues we’re doing to resolve the imaginary downside make individuals LESS possible to purchase from us sooner or later!

You’ll wish to re-read that and let it sink in…

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