Alex Glenn – How To Launch an Agency-Focused Partner Program

Curriculum (Google Drive Proof)

Alex Glenn – How To Launch an Agency-Focused Partner Program

Files

Best Practice Sales Process for Agencies - Rachel Jacobs class 2.mp4

CRO and Lead Generation for Your Agency - Rachel Jacobs class 3.mp4

Case Study with Keith Gaytam, AgencySnap.mp4

Creating_Your_Partner_Program_Backlog.mp4

Guide to Building Your Agency Retainers - Rachel Jacobs class 4.mp4

How To Implement Wifi Marketing In Your Agency.mp4

How You Sell a Wifi Retainer.mp4

How to Choose a Software Partner - Amanda Nielsen.mp4

How to Define Agency Positioning - Rachel Jacobs class 1.mp4

How to Move from Selling Time to Selling Value - Jessica Minasian.mp4

Intro and Onboarding into White Label Wifi Marketing.mp4

Jessica Minasian - Selling Time to Selling Value.mp4

Kiite_class.mp4

Lisa_agency_incentives_class.mp4

Nicolas Scalice - Retainer Sales And Onboarding SOPs.mp4

Optimizing Partnerships Through Alignment And Co-Marketing - Gabriel Marguglio.mp4

PPC_Class_#2_intro.mp4

PP_Class_#1_intro.mp4

PP_Class_#3.1_sales.mp4

PP_Class_#3.2_sales.mp4

PP_Class_#4.1_setup.mp4

PP_Class_#4.2-SETUP.mp4

PP_Course_intro.mp4

PP_Course_intro_alex.mp4

PP_Course_trimmed_intro.mp4

Partner Tiers and Optimizing Retainers - Scott Gellatly.mp4

Presenting Software (Agnostic vs Partner presentations) - Mark Colgan.mp4

Rachel Jacobs - Sales Process for Retainers.mp4

Scaling With Multi-Tiered Agency Retainers - Alex Bass.mp4

Sunir_shah_prm_class.mp4

agency_mrr_intro.mp4

alex_bass_incentives_class.mp4

attribution_TCMA.mp4

clodagh_class.mp4

gazellawifi_white_label_class.mp4

highlevel_class.mp4

jay_mcbain_class.mp4

lee_gladish_class.mp4

seventh_sense_class.mp4

why_a_partner_program_50.mp4

Perceive the nuances of company companions…

Similar to any profitable relationship, with software-agency partnerships, they should be constructed on equal advantages, belief and communication. Sure, it’s important to give to get. However it’s not that straightforward…

However even when we have a look at advertising expertise (an incredible phase for partnerships), we’re over 7400! And so they all have to develop, or die. And company relationships are a needed consider that development for a lot of of them.

The problem is, most software program corporations have the fallacious interpretation of why an company chooses to ‘accomplice’ with (align with, refer, resell, co-market, and so on…) a specific software program supplier.

And identical to relationships and blackjack, an company taking the big danger of selecting to double-down on any software program is simply chosen for self-preservation.

Earlier than we get into defining what really incentivizes software-agency-partnerships, let me first make clear what it means for an company to ‘double-down’ on any specific software program:

The company is unique to at least one software program per class / use case.
The company devotes assets in studying that software program inside and outside.
The company builds retainers round companies with this software program powering these.
And, the company will even present you invaluable product roadmap suggestions…
That is what we at Partner Packages name an agency-software “Partnership”. And the results of having it may be the lion’s share of your income.