Advanced Direct Response Editor Training
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Learn online (no require download), easy download (Google Drive)
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Last Updated Date: 09-07-2023
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Course Size: 10 GB
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Advanced Direct Response Editor Training Download COURSE OVERVIEW 📚
Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience.
DIRECT RESPONSE 101 🎯
2.1 – What is Direct Response? 2.2 – Why is Direct Response Important 2.3 – Branded Advertising vs. Direct Response
PRE-REQS TO VIDEO EDITING ✅
3.1 – What you need to get started 3.2 – Responsibilities as a Video Editor 3.3 – 5 Levels of a Performance Creative 3.4 – 5 Stages of Performance Ad Creative
MASTERING MENTAL & CREATIVE STATES 🧠
4.1 – 3 States to Develop 4.2 – How to enter flow state 4.3 – Where to find inspiration 4.4 – 7 Tips to Become a Better Editor
PRODUCT & CUSTOMER RESEARCH 🕵️
5.1 – Product Benefit & Features 5.2 – Customer Research 5.3 – Customer Awareness Level 5.4 – Customer Sophistication Level
PERFORMANCE AD CREATIVE 🎥
6.1 – The Truth about Performance Ads 6.2 – Video Ad Frameworks 6.3 – 3 Hook Types 6.4 – 7 Video Ad Types
ASSET MANAGEMENT 🗄️
7.1 – How to Organize Your Media Assets 7.2 – How to Create a Digital Asset Manager 7.3 – How to Use Drive Stream
EDITING VIDEO ADS THAT SELL 💰
8.1 – Video Ad Editing Process (11 Steps) 8.2 – How to Create Modular Clips 8.3 – Assembling Your Timeline 8.4 – Adding Titles, Effects, Colors & Overlays 8.5 – Editing Voice Overs 8.6 – Exporting Hook Variations
LIVE TRAINING 🧑💻
How to Be a Better Editor in 2023 Important Update Upcoming Templates Q&A SCRIPTS, GUIDES & CHEAT SHEETS 👌
Copy & Paste our own video ad script templates we use every day at our creative agency.
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