Name

01-Introduction

02-Handling Enquiries

03-Onboarding

04-Overview of Brand Strategy

05-Brand Foundations

06-Brand Positioning

07-Creative Direction

08-Designing the Visual Identity

09-Presenting Your Work

10-Offboarding

11-THE END

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01-Why 'The Client Process' is Important.mp4

02-Overview of the Course.mp4

The Client Process Resource Hub.rtf

01-Handling Client Enquiries & Mastering Discovery Calls.mp4

02-Watch a Discovery Call (Real-life example).mp4

03-Putting together a WINNING Project Proposal.mp4

01-What is Onboarding.mp4

02-Creating Your Client Contract.mp4

03-Invoicing Your Client.mp4

04-Setting Up Your Client Portal.mp4

01-Introduction to Brand Strategy.mp4

02-Your Guide to Hosting a Brand Strategy Call.mp4

03-Watch a Brand Strategy Call (Real-life Example).mp4

01-Introduction to Brand Foundations.mp4

02-Identifying a Brand's Purpose.mp4

03-Identifying a Brand's Mission.mp4

04-Identifying a Brand's Vision.mp4

05-Identifying the Brand's Values.mp4

01-Introduction to Target Audience.mp4

02-How to Research & Gather Data (Target Audience).mp4

03-Creating Audience Personas (Target Audience).mp4

04-Identifying the Audiences Problems & Solutions (Target Audience).mp4

05-Mapping out The Buyer's Journey (Target Audience).mp4

06-Introduction to Competitor Analysis.mp4

07-Identifying the Competitors (Competitor Analysis).mp4

08-How to Research & Gather Intel (Competitor Analysis).mp4

09-Presenting Your Findings (Competitor Analysis).mp4

10-Identifying the Competitive Advantage (Competitor Analysis).mp4

11-Introduction to Personality & Voice.mp4

12-Determining a Brand's Personality (Personality & Voice).mp4

13-Determining a Brand's Voice (Personality & Voice).mp4

01-Introduction to Creative Direction.mp4

02-How to Gather Visual Inspiration.mp4

03-Creating Mood Boards.mp4

04-Adding Context to your Mood Boards.mp4

05-Presenting The Strategy & Gathering Client Feedback.mp4

06-What if your Client doesn’t need an Extensive Strategy (Mini Strategy).mp4

01-Introduction to the Design Process.mp4

02-Designing the Logotype.mp4

03-Designing the Logo Suite.mp4

04-Designing Illustrations-Brand Assets.mp4

05-Exploring & finalising the Brand's Colour Palette.mp4

06-Bringing the Brand to Life using Mockups.mp4

01-What is the One Concept Method.mp4

02-Putting together the Brand Presentation.mp4

03-Gathering Effective Client Feedback.mp4

04-Watch a 'Client Feedback' Call (Real-life Example).mp4

01-Introduction to Offboarding.mp4

02-Exporting and Organising Logo Files.mp4

03-Exporting Illustrations & Brand Patterns.mp4

04-Creating the Brand Guidelines Document.mp4

05-Seamlessly Offboarding Your Client.mp4

06-The Post-Launch Client Follow Up.mp4

01-The End (get your tissues ready).mp4

02-A HUGE Thank You.mp4

03-Your Review.pdf