B2B Marketing Strategy Playbook

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B2B Marketing Strategy Playbook

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01 Full Funnel Strategy

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02 Market Segmentation

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03 Ideal Customer Profile

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04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)

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05 THE BUYER’S JOURNEY

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06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES

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07 MARKETING PLANNING

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08 B2B MARKETING REPORT AND DASHBOARD

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09 MARKETING STRATEGY PRESENTATION

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10 NEXT STEPS & FULL-FUNNEL ACADEMY

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Bonus

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My Drive
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B2B Marketing Strategy Playbook
01 Full Funnel Strategy

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Define a clear goal

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GTM Strategy Toolkit

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ROI Taxes

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The Boiler Room Strategy

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The Full-Funnel Marketing Strategy

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B2B Marketing Strategy Playbook
01 Full Funnel Strategy
Define a clear goal

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B2B Marketing Strategy Playbook
01 Full Funnel Strategy
GTM Strategy Toolkit

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B2B Marketing Strategy Playbook
01 Full Funnel Strategy
ROI Taxes

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B2B Marketing Strategy Playbook
01 Full Funnel Strategy
The Boiler Room Strategy

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B2B Marketing Strategy Playbook
01 Full Funnel Strategy
The Full-Funnel Marketing Strategy

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B2B Marketing Strategy Playbook
02 Market Segmentation

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B2B Marketing Strategy Playbook
03 Ideal Customer Profile

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B2B Marketing Strategy Playbook
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)

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1. Standing out Why does it matter and what does it mean

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2. Positioning strategies

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3. Other differentiation approaches

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4. Analyzing competitors messaging & positioning

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5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers

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6. How to validate your UVP

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7. Implementing your positioning and UVP

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B2B Marketing Strategy Playbook
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
1. Standing out Why does it matter and what does it mean

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04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
2. Positioning strategies

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B2B Marketing Strategy Playbook
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
3. Other differentiation approaches

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B2B Marketing Strategy Playbook
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
4. Analyzing competitors messaging & positioning

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B2B Marketing Strategy Playbook
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
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04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
6. How to validate your UVP

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04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
7. Implementing your positioning and UVP

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B2B Marketing Strategy Playbook
05 THE BUYER’S JOURNEY

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B2B Marketing Strategy Playbook
06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES

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1. Developing a map of informational needs

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2. The content audit

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3. Develop a marketing and sales process based on the buyer journey

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My Drive
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B2B Marketing Strategy Playbook
06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
1. Developing a map of informational needs

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My Drive
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B2B Marketing Strategy Playbook
06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
2. The content audit

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My Drive
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B2B Marketing Strategy Playbook
06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
3. Develop a marketing and sales process based on the buyer journey

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B2B Marketing Strategy Playbook
07 MARKETING PLANNING

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B2B Marketing Strategy Playbook
08 B2B MARKETING REPORT AND DASHBOARD

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B2B Marketing Strategy Playbook
09 MARKETING STRATEGY PRESENTATION

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B2B Marketing Strategy Playbook
10 NEXT STEPS & FULL-FUNNEL ACADEMY

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My Drive
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B2B Marketing Strategy Playbook
Bonus

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Owner

Last modified

File size

A skillset of modern B2B marketer

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My Drive
Data
B2B Marketing Strategy Playbook
Bonus
A skillset of modern B2B marketer

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Feb 24, 2022 me

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My Drive DataB2B Marketing Strategy Playbook

My Drive DataB2B Marketing Strategy Playbook01 Full Funnel Strategy

My Drive DataB2B Marketing Strategy Playbook01 Full Funnel StrategyDefine a clear goal

My Drive DataB2B Marketing Strategy Playbook01 Full Funnel StrategyGTM Strategy Toolkit

My Drive DataB2B Marketing Strategy Playbook01 Full Funnel StrategyROI Taxes

My Drive DataB2B Marketing Strategy Playbook01 Full Funnel StrategyThe Boiler Room Strategy

My Drive DataB2B Marketing Strategy Playbook01 Full Funnel StrategyThe Full-Funnel Marketing Strategy

My Drive DataB2B Marketing Strategy Playbook02 Market Segmentation

My Drive DataB2B Marketing Strategy Playbook03 Ideal Customer Profile

My Drive DataB2B Marketing Strategy Playbook04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)

My Drive DataB2B Marketing Strategy Playbook04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)1. Standing out Why does it matter and what does it mean

My Drive DataB2B Marketing Strategy Playbook04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)2. Positioning strategies

My Drive DataB2B Marketing Strategy Playbook04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)3. Other differentiation approaches

My Drive DataB2B Marketing Strategy Playbook04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)4. Analyzing competitors messaging & positioning

My Drive DataB2B Marketing Strategy Playbook04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers

My Drive DataB2B Marketing Strategy Playbook04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)6. How to validate your UVP

My Drive DataB2B Marketing Strategy Playbook04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)7. Implementing your positioning and UVP

My Drive DataB2B Marketing Strategy Playbook05 THE BUYER’S JOURNEY

My Drive DataB2B Marketing Strategy Playbook06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES

My Drive DataB2B Marketing Strategy Playbook06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES1. Developing a map of informational needs

My Drive DataB2B Marketing Strategy Playbook06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES2. The content audit

My Drive DataB2B Marketing Strategy Playbook06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES3. Develop a marketing and sales process based on the buyer journey

My Drive DataB2B Marketing Strategy Playbook07 MARKETING PLANNING

My Drive DataB2B Marketing Strategy Playbook08 B2B MARKETING REPORT AND DASHBOARD

My Drive DataB2B Marketing Strategy Playbook09 MARKETING STRATEGY PRESENTATION

My Drive DataB2B Marketing Strategy Playbook10 NEXT STEPS & FULL-FUNNEL ACADEMY

My Drive DataB2B Marketing Strategy PlaybookBonus

My Drive DataB2B Marketing Strategy PlaybookBonusA skillset of modern B2B marketer

My Drive
Data
B2B Marketing Strategy Playbook

My Drive
Data
B2B Marketing Strategy Playbook
01 Full Funnel Strategy

My Drive
Data
B2B Marketing Strategy Playbook
01 Full Funnel Strategy
Define a clear goal

My Drive
Data
B2B Marketing Strategy Playbook
01 Full Funnel Strategy
GTM Strategy Toolkit

My Drive
Data
B2B Marketing Strategy Playbook
01 Full Funnel Strategy
ROI Taxes

My Drive
Data
B2B Marketing Strategy Playbook
01 Full Funnel Strategy
The Boiler Room Strategy

My Drive
Data
B2B Marketing Strategy Playbook
01 Full Funnel Strategy
The Full-Funnel Marketing Strategy

My Drive
Data
B2B Marketing Strategy Playbook
02 Market Segmentation

My Drive
Data
B2B Marketing Strategy Playbook
03 Ideal Customer Profile

My Drive
Data
B2B Marketing Strategy Playbook
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)

My Drive
Data
B2B Marketing Strategy Playbook
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
1. Standing out Why does it matter and what does it mean

My Drive
Data
B2B Marketing Strategy Playbook
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
2. Positioning strategies

My Drive
Data
B2B Marketing Strategy Playbook
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
3. Other differentiation approaches

My Drive
Data
B2B Marketing Strategy Playbook
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
4. Analyzing competitors messaging & positioning

My Drive
Data
B2B Marketing Strategy Playbook
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
5. Develop the Unique Value Proposition (UVP) & the UVP amplifiers

My Drive
Data
B2B Marketing Strategy Playbook
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
6. How to validate your UVP

My Drive
Data
B2B Marketing Strategy Playbook
04 POSITIONING AND UNIQUE VALUE PROPOSITION (UVP)
7. Implementing your positioning and UVP

My Drive
Data
B2B Marketing Strategy Playbook
05 THE BUYER’S JOURNEY

My Drive
Data
B2B Marketing Strategy Playbook
06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES

My Drive
Data
B2B Marketing Strategy Playbook
06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
1. Developing a map of informational needs

My Drive
Data
B2B Marketing Strategy Playbook
06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
2. The content audit

My Drive
Data
B2B Marketing Strategy Playbook
06 DEVELOP A CUSTOMER-CENTRIC MARKETING AND SALES PROCESSES
3. Develop a marketing and sales process based on the buyer journey

My Drive
Data
B2B Marketing Strategy Playbook
07 MARKETING PLANNING

My Drive
Data
B2B Marketing Strategy Playbook
08 B2B MARKETING REPORT AND DASHBOARD

My Drive
Data
B2B Marketing Strategy Playbook
09 MARKETING STRATEGY PRESENTATION

My Drive
Data
B2B Marketing Strategy Playbook
10 NEXT STEPS & FULL-FUNNEL ACADEMY

My Drive
Data
B2B Marketing Strategy Playbook
Bonus

My Drive
Data
B2B Marketing Strategy Playbook
Bonus
A skillset of modern B2B marketer