Alex Glenn – How To Launch an Agency-Focused Partner Program

Curriculum (Google Drive Proof)

Perceive the nuances of company companions…

Similar to any profitable relationship, with software-agency partnerships, they should be constructed on equal advantages, belief and communication. Sure, it’s important to give to get. However it’s not that straightforward…

However even when we have a look at advertising expertise (an incredible phase for partnerships), we’re over 7400! And so they all have to develop, or die. And company relationships are a needed consider that development for a lot of of them.

The problem is, most software program corporations have the fallacious interpretation of why an company chooses to ‘accomplice’ with (align with, refer, resell, co-market, and so on…) a specific software program supplier.

And identical to relationships and blackjack, an company taking the big danger of selecting to double-down on any software program is simply chosen for self-preservation.

Earlier than we get into defining what really incentivizes software-agency-partnerships, let me first make clear what it means for an company to ‘double-down’ on any specific software program:

The company is unique to at least one software program per class / use case.
The company devotes assets in studying that software program inside and outside.
The company builds retainers round companies with this software program powering these.
And, the company will even present you invaluable product roadmap suggestions…
That is what we at Partner Packages name an agency-software “Partnership”. And the results of having it may be the lion’s share of your income.