Alex Cattoni – Posse Eye Brand Voice Challenge Program

Curriculum (Google Drive Proof)

Be taught How To Craft A Spellbinding Brand Voice That Helps You Stand Out, Promote Out & Effortlessly Appeal to Your Dream Clients – In Solely 5 Days
What You Get:
DAY 1

6 QUESTIONS THAT EVOKE YOUR POWER VALUES
Right now, 89% of consumers are loyal to manufacturers that share their values and that solely means one factor – it’s now not sufficient to have the very best high quality product or the most cost effective worth. If you wish to stand out and rise above the noise, you’ve acquired to get crystal clear on who you’re (actually) and what you stand for. On this session, we’ll evoke your energy values and unlock your conviction codes, the magnetic coordinates that decision in your dream prospects.

DAY 2

BECOMING THE TRUSTED SOURCE YOUR CUSTOMERS SEEK
Mirror, mirror on the wall, who’s the model to rule all of them? Now that you just’ve recognized who you’re as a model, it’s vital to deeply perceive who you serve. On day 2, you’ll determine your model persona and the distinctive methods you mirror your values to the world. With the Mentor’s Mirror, you’ll learn the way to emotionally join together with your buyer’s core values, drives and wishes to turn out to be the trusted supply for the steering they search.

DAY 3

HOW TO CRAFT A BRAND DNA BEYOND COMPARE
On day 3 of the Challenge, I’ll enable you determine your model DNA – the stand-out positioning technique that makes you totally different from another model on the market. You’ll crystallize a very powerful messaging belongings in any Brand Voice, unapologetically declare your mission and map out your motion plan for complete world domination. Take it from me, if you combat for what you consider in and fiercely serve your prospects, it’s Mission Posse-ble.

DAY 4

3 STEPS TO BUILDING A POWERFUL BRAND STORY
Your story is the window to your model’s soul. It’s how your prospects hook up with you, rally behind you and stick with you. Each nice model has a robust story – a domino impact of defining moments, scary pivots and late night time “ahas!” that led you to the place you at the moment are… and future occasions, but to occur, that can proceed to information your path as you construct your empire. On this session, you’ll learn to craft a deeply relatable model story utilizing our confirmed 3-part storytelling construction.

DAY 5

CONJURING A SPELLBINDING BRAND VOICE
Now that you just’ve recognized all 4 parts of your model technique, it’s time to look via the Posse Eye to find your Brand Rally Cry. On day 5, you’ll learn to conjure a spellbinding Brand Voice and craft the unifying name that can captivate your prospects and rally raving followers. You’ll stroll away together with your very personal Brand Voice Information and uncover the sensible methods you need to use it to convey readability to your messaging and ignite your mission.

Bonuses:
FREE BONUS #1 – FREE TEMPLATE & GUIDE

THE COPY POSSE BRAND VOICE GUIDE + CUSTOMIZABLE TEMPLATE
Need a behind-the-scenes take a look at how the Copy Posse was born? All through this Challenge, you’ll uncover how I crystallized my model positioning technique, rallied over 300,000 rad people world wide and constructed a profitable 7-figure model in beneath 3 years. The very best half? You’ll get a never-seen-before copy of the Copy Posse Brand Voice Information PLUS a customizable template that you need to use to Possify and glossify your very personal Brand Voice Information.

FREE BONUS #2 – TELL-ALL INTERVIEW

WHERE ARE THEY NOW? — HOW 6 ASPIRING COPYWRITERS IGNITED THEIR BUSINESSES IN UNDER A YEAR
On this Q&A interview with 6 graduates of Alex’s flagship copywriting teaching program — the Copy Posse Launch Pad — you’ll uncover how these aspiring copywriters used the methods and templates that they realized from the Copy Posse (together with the branding and storytelling methods that you just’ll entry on this Challenge) to stop their jobs, ignite their copywriting expertise from scratch and construct enjoyable, fulfilling, and profitable companies in lower than ONE YEAR.

FREE BONUS #3 – COPY CRITIQUE

COPY HOT SEAT — WATCH AS ALEX REVIEWS 3 STUDENTS’ BRAND VOICE GUIDES
Throughout this video critique, Alex shares her display screen so you possibly can look over her shoulder as she critiques and critiques 3 Challengers’ Brand Voice Guides. Watch from behind the scenes as she reveals beneficial perception and copywriting tips that can assist you finesse your personal Brand Voice Information, adopted by solutions to your most urgent questions on the subject of crafting your Rally Cry and sharing it with the world…

LIMITED-TIME BONUS #1
Gross sales Emails & Social Media Swipe File

THE CONFIDENTIAL POSSE EYE LAUNCH BLUEPRINT
Need actual proof that the Copy Posse branding framework freakin’ works? Get an insider copy of my full and confidential launch blueprint for The Posse Eye Challenge. This swipe file consists of ALL gross sales and content material emails and EVERY social media publish that my staff and I wrote to efficiently launch the reside problem for the primary time, primarily based on our personal Brand Voice Information.

LIMITED-TIME BONUS #2
Masterclass

BRAND SOUL WORK WITH ANITA STUBENRAUCH
An ex-Apple veteran who labored her approach from retail retailer worker to government speechwriter, designing displays given to Steve Jobs AND authoring Apple’s credo, Anita runs Trigger:Impact Artistic, a model vision-writing company that helps purpose-driven leaders and organizations rally hearts and minds round what fuels their soul.

On this video masterclass with Anita, she’ll take you thru her proprietary course of and highly effective inquiries to ask for a stellar artistic transient and reveal the 5 greatest takeaways on the subject of constructing (and writing for) a soul-aligned model.