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01-Welcome

02-Week 1

03-Week 2

04-Week 3

05-Week 4

06-Week 5

07-Week 6

08-Week 7

09-Week 8

10-Week 9

11-Launch Pad AI Assistant

12-Bonuses

01-CPLP_Fast_Action_Tracker.pdf

01- Welcome to the Launch Pad Fast Track.mp4

01- Welcome to the Launch Pad Fast Track.pdf

02- Fast Action Tracker.mp4

02-Fast Action Tracker.pdf

03- Fast Track Check-In .mp4

03- Fast Track Check-In.pdf

04-Additional Resources .mp4

04-Additional Resources.pdf

04-CPLP-Action-Tracker.pdf

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01-Video Lessons

02-Week 1 Resources

03-Hot Seat Library

04-QA Library

01-CPLP_Week_1_Workbook.pdf

01-Intro.mp4

01-Intro.pdf

02-Lesson 1- Skills Experience .mp4

02-Lesson 1- Skills Experience.pdf

03-Copy_Posse_Niche_List_2026.pdf

03-Lesson 2- Niches.mp4

03-Lesson 2- Niches.pdf

04-Lesson 3- Research.mp4

04-Lesson 3- Research.pdf

05-Lesson 4- Market Sophistication.mp4

05-Lesson 4- Market Sophistication.pdf

06-Lesson 5- Market Analysis.mp4

06-Lesson 5- Market Analysis.pdf

07-Lesson 6- Product Messaging .mp4

07-Lesson 6- Product Messaging.pdf

08-Recap Action Steps.mp4

08-Recap Action Steps.pdf

01-CPLP-Week-1-Workbook.pdf

01-CPLP Module 1 Workbook - 19 January 2023.mp4

01-Week 1 Workbook.pdf

02-Week 1 - AI Prompts.docx

02-Week 1 AI Prompts.pdf

01-Hot Seat- Ammarah.mp4

02-Hot Seat- Asia.mp4

03-Hot Seat- Tanja.mp4

01-Q- Is it only one product-service you are writing for all throughout. .mp4

02-Q- Is working on my own website and services as a copywriter a good idea..mp4

03-Q- How do I pick my niche. .mp4

04-Q- Differences between brand and product. .mp4

05-Q- Is productivity a niche. .mp4

06- Q- Which niches have more room for new copywriters. .mp4

07-Q- What is the difference in earning potential between different niches. .mp4

08- Q- How do we write for a brand when it seems that they wont need our help. .mp4

09-Q- How do we know were on the right track to completing the workbook. .mp4

10-Q- How do I balance giving what the client wants right off the bat. .mp4

11- Q- When would you use archetypes over the customer avatar. .mp4

12-Q How do you position the product in your copy.mp4

13-Q- How many touch points between the copywriter and the client are enough. .mp4

14-Q- Understanding market vs product. .mp4

15-Q- Who should I speak to when writing for a product..mp4

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01-Video Lessons

02-Week 2 Resources

03-Hot Seat Library

04-QA Library

01-23_Posse-Approved_Psychological_Triggers.pdf

01-CPLP_Customer_Avatar_Example.pdf

01-CPLP_Week_2_Workbook.pdf

01-Intro.mp4

01-Intro.pdf

02-23-Posse-Approved-Psychological-Triggers.pdf

02- Lesson 1- 23 Psychological Triggers .mp4

02- Lesson 1- 23 Psychological Triggers.pdf

03-Lesson 2- B2B v B2C .mp4

03-Lesson 2- B2B v B2C.pdf

04-CPLP-Customer-Avatar-Example.pdf

04-CPLP-Week-2-Workbook.pdf

04-Lesson 3- Customer Avatar .mp4

04-Lesson 3- Customer Avatar.pdf

05- Lesson 4- Pain Points Benefits .mp4

05- Lesson 4- Pain Points Benefits.pdf

06- Lesson 5- Customer Awareness .mp4

06- Lesson 5- Customer Awareness.pdf

07-Recap Action Steps .mp4

07-Recap Action Steps.pdf

01-Week 2 Workbook.pdf

02-Week 2 - AI Prompts.docx

02-Week 2 AI Prompts.pdf

01-Hot Seat- Britt Tiff.mp4

02-Hot Seat- Megan.mp4

03-Hot Seat- Ajla .mp4

01-Q- Should I make my customer avatar more specific..mp4

02- Q- Do I choose just one specific product from a brand that has multiple products. .mp4

03-Q- Should I focus on one level of awareness if my target audience consists of people at different levels. .mp4

04-Q- Is it useful to open the product brand to a new audience. .mp4

05- Q- When looking at courses that are hosted on third party platforms which one is the brand. .mp4

06-Q- Do you do research on your customer avatar or make it up. .mp4

07-Q- How do I know Im on the right track research-wise. .mp4

08-Q- What is the ideal length of a product landing page..mp4

09-Q- Do I just pick one avatar and focus only on that one..mp4

10-Q- What if my customer avatar is solution aware. .mp4

11-Q- Can I refer to parts of the program that Im not sure the product contains. .mp4

12-Q- Can I suggest rewriting a brands welcome email. .mp4

13-Q- How do we define a customer avatar without consulting with the brand. .mp4

14-Q- Should I use myself or come up with someone else as the avatar. .mp4

15- Q- Should we mention the product in the benefits section. .mp4

16-Q- Does affiliate traffic fall under targeted ads. .mp4

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01-Video Lessons

02-Week 3 Resources

03-Hot Seat Library

04-QA Library

01-CPLP_Week_3_Workbook_.pdf

01-Intro.mp4

01-Intro.pdf

02-Lesson 1- USP.mp4

02-Lesson 1- USP.pdf

03- Lesson 2- Why Storytelling. .mp4

03- Lesson 2- Why Storytelling.pdf

04-Lesson 3- The Heros Journey.mp4

04-Lesson 3- The Heros Journey.pdf

05- Lesson 4- Future Pacing .mp4

05- Lesson 4- Future Pacing.pdf

06-Copy Posse Launch Pad Story Example - Trouble Maker.docx

06-Lesson 5- The Troublemaker.mp4

06-Lesson 5- The Troublemaker.pdf

07- Lesson 6- The Wake-Up Call .mp4

07- Lesson 6- The Wake-Up Call.pdf

08-Lesson 7- The Before-After-Bridge.mp4

08-Lesson 7- The Before-After-Bridge.pdf

09-Lesson 8- The P-A-S Formula.mp4

09-Lesson 8- The P-A-S Formula.pdf

10-Lesson 9- The Holy Grail.mp4

10-Lesson 9- The Holy Grail.pdf

11- Lesson 10- The Story Spine .mp4

11- Lesson 10- The Story Spine.pdf

12- Lesson 11- Story Mapping .mp4

12- Lesson 11- Story Mapping.pdf

13-Recap Action Steps .mp4

13-Recap Action Steps.pdf

01-CPLP-Week-3-Workbook-.pdf

02-Week 3 - AI Prompts.docx

02-Week 3 Workbook.pdf

01- Hot Seat- Kathleen .mp4

02-Hot Seat- Robert .mp4

03- Hot Seat- Michelle .mp4

01-Q- How can I break down features and benefits..mp4

02-Q- Is Future Pacing always used toward a desirable outcome. .mp4

03-Q- Do I write stories incorporating the knowledge of the brands avatar. .mp4

04-Q- Which is the product the branding is selling. .mp4

05-Q- Can I use a universal belief-social norms as my myth. .mp4

06-Q- If Im targeting different audiences can I have more than one USP. .mp4

07-Q- For the BAB storyline can I focus on more than one challenge-benefit. .mp4

08-Q- Should the story include a CTA at the end or a pivot to buy the product..mp4

09-Q- Can I work out a new story from a brands About Me page. .mp4

10- Q- Is it fine that my brands story formulas are similar. .mp4

11-Q Can storytelling be fact or fiction.mp4

12-Q- Can I use the brands testimonials to build up stories. .mp4

13-Q- When would you keep a story based on testimonials anonymous. .mp4

14-Q- How can I balance overdelivering. .mp4

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01-Video Lessons

02-Week 4 Resources

03-Hot Seat Library

04-QA Library

01-CPLP_Week_4_Workbook.pdf

01-Intro.mp4

01-Intro.pdf

02-Lesson 1- H.O.T. Headline Formula.mp4

02-Lesson 1- H.O.T. Headline Formula.pdf

03-CPLP-16-Posse-Approved-Hooks.pdf

03-CPLP-Email-Marketing-Calendar.pdf

03-Lesson 2- 16 Hooks.mp4

03-Lesson 2- 16 Hooks.pdf

04-Lesson 3- Open Loops.mp4

04-Lesson 3- Open Loops.pdf

05-Lesson 4- Target Audience x Awareness .mp4

05-Lesson 4- Target Audience x Awareness.pdf

06-Recap Action Steps .mp4

06-Recap Action Steps.pdf

07-BONUS- Headline Writing Exercise With AI.mp4

07-BONUS- Headline Writing Exercise With AI.pdf

07-CPLP Week 4 Headline Exercise.xlsx

01-CPLP-Week-4-Workbook.pdf

01-Week 4 Workbook.pdf

02-Week 4 - AI Prompts.docx

02-Week 4 AI Prompts.pdf

01-Hot Seat- Leo.mp4

02- Hot Seat- Natalie .mp4

03-Hot Seat- Matthew.mp4

01-Q- How do I balance the minds of both the client and the clients client..mp4

02-Q- How do I sound like the brand when storytelling..mp4

03-Q- Should I use your or my in a CTA. .mp4

04- Q- Should I have a written agreement with the client. .mp4

05-Q- Is this something worth providing a visual edit of the clients copy. .mp4

06-Q- Should I add images to my copy. .mp4

07- Q- How can I help the client and showcase my work confidently. .mp4

08-Q- How do you know if your hook or headline hits your audience awareness level. .mp4

09-Q- Should headlines be written in first person. .mp4

10- Q- Can you shift a headline from problem aware to totally unaware by phrasing it as a question. .mp4

11-Q- How do we introduce the 16 Posse-Approved Hooks in these headlines. .mp4

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01-Video Lessons

02-Week 5 Resources

03-Hot Seat Library

04-QA Library

01- Intro .mp4

01- Intro.pdf

01-Week 5 Workbook Questions.docx

02- Lesson 1- The Wheel of Persuasion .mp4

02- Lesson 1- The Wheel of Persuasion.pdf

03-Lesson 2- Hot Offer Matrix.mp4

03-Lesson 2- Hot Offer Matrix.pdf

04-Lesson 3- Overcoming Objections.mp4

04-Lesson 3- Overcoming Objections.pdf

05-Recap Action Steps.mp4

05-Recap Action Steps.pdf

01-CPLP-10-Point-Offer-Map.pdf

01- Week 5 Workbook.pdf

02-Week 5 - AI Prompts.docx

02-Week 5 AI Prompts.pdf

01-Hot Seat- Noelle.mp4

02-Hot Seat- Lewis .mp4

03-Hot Seat- Conni.mp4

01-Q- Should I focus on one problem or is it okay to be broad with such products..mp4

02-Q- Mapping out the features and benefits of my product. .mp4

03-Q- Charging as a beginner copywriter. .mp4

04-Q- Is it possible to have two courses on one sales page. .mp4

05- Q- How do I choose the target audience to put in the USP.mp4

06- Q- How do you approach writing for competing clients. .mp4

07-Q- How do I approach a sales page that doesnt list a price. .mp4

08-Q- Can I restructure an offer and even make up bonuses for this program. .mp4

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01-Video Lessons

02-Week 6 Resources

03-Hot Seat Library

04-QA Library

01-CPLP-Gloss-Guide.pdf

01-CPLP_Week_6_Workbook.pdf

01-Intro.mp4

01-Intro.pdf

02- Lesson 1- Customer Awareness x Sales Page Length .mp4

02- Lesson 1- Customer Awareness x Sales Page Length.pdf

03-CPLP Week 6 16-Step Sales Page Formula.docx

03-Lesson 2- The Sales Page Formula.mp4

03-Lesson 2- The Sales Page Formula.pdf

03-Week 6 - Sales Page Examples-20260403T053625Z-1-001.zip

04- Lesson 3- How To Write Your Sales Page .mp4

04- Lesson 3- How To Write Your Sales Page.pdf

05-Recap Action Steps .mp4

05-Recap Action Steps.pdf

01-CPLP-Gloss-Guide.pdf

01-CPLP-Week-6-Workbook.pdf

01-Week 6 Workbook.pdf

01-Hot Seat- Sarah.mp4

02- Hot Seat- Nicole .mp4

03-Hot Seat- Libby .mp4

04-Hot Seat- Anthony.mp4

05-Hot Seat- Mehul .mp4

06-Hot Seat- Aisha.mp4

01-Q- Is better to write numbers in words or the number itself. .mp4

02-Q- Are there any tells that a brand needs a consultant and not only a copywriter. .mp4

03-Q- Writing headlines for an unaware audience. .mp4

04-Q- What font and size should I use. .mp4

05-Q- How do I justify value in the Value - Price Gap. .mp4

06- Q- How do I create a Value-Price gap for sustainable products when alternatives are cheaper. .mp4

07- Q- Whats the best way to create scarcity for an evergreen course. .mp4

08-Q- Can I get more insight-logic on creating two levels of an offer. .mp4

09- Q- Can I edit spelling-grammatical errors when using social proof. .mp4

10-Q- Is it okay to make up the product as I go. .mp4

11-Q- Is it better to write in second or third person. .mp4

12-Q- Should I write about the pain first then continue with the future pacing. .mp4

13-Q- Do I go through the Posse-Approved Branding Questions with the client. .mp4

14-Q- Do I treat the bonuses as features and come up with juicy bennies. .mp4

15-Q- Could you shed some light on sales pages for eCommerce and SAAS products. .mp4

16-Q- Writing one or two sales pages. .mp4

17-Q- How should we start writing our sales doc in terms of page sizing. .mp4

18-Q- How do you tackle a full website copy before you start. .mp4

19-Q- Do I have to list the bonuses as features. .mp4

21-Q- Is there a shortened formula for a more aware sales page. .mp4

22-Q- How can I be certain if a build-up is a better choice over mentioning the product early on. .mp4

23- Q- Is there a best practice around the use of a sales page vs. not. .mp4

24-Q- Adding a bio or an about us section separately. .mp4

25-Q- Is it better to open the sales page with a question or a statement. .mp4

26-Q- Do I need an FAQ section. .mp4

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01-Video Lessons

02-Week 7 Resources

03-Hot Seat Library

04-QA Library

01-CPLP_Week_7_Workbook.pdf

01-Intro.mp4

01-Intro.pdf

02-Lesson 1- Sales Funnel Review.mp4

02-Lesson 1- Sales Funnel Review.pdf

03-CPLP-Lead-Magnet-Formulas.pdf

03-Lesson 2- 4 Lead Magnet Formulas .mp4

03-Lesson 2- 4 Lead Magnet Formulas.pdf

04-CPLP-Landing-Page-Formula.pdf

04-CPLP Week 6 16-Step Sales Page Formula.docx

04- Lesson 3- Landing Page Formula .mp4

04- Lesson 3- Landing Page Formula.pdf

05-Lesson 4- The 5 Cs of Ad Writing .mp4

05-Lesson 4- The 5 Cs of Ad Writing.pdf

06-How To Find-Research Any Brands Facebook Ads.mp4

06- Lesson 5- Anatomy of A Facebook Ad .mp4

06- Lesson 5- Anatomy of A Facebook Ad.pdf

07-Recap Action Steps.mp4

07-Recap Action Steps.pdf

01-CPLP-Week-7-Workbook.pdf

01-CPLP Week 7 Landing Page_Ads Formula.docx

01-Week 7 Workbook.pdf

02-Week 7 - AI Prompts.docx

02-Week 7 AI Prompts.pdf

01-Hot Seat- Elina.mp4

02-Hot Seat- Suzanne .mp4

03-Hot Seat Kathleen.mp4

01-Q- Is there such a thing as too many FAQs. .mp4

02-Q- Does the sales email sequence comes after getting email contacts. .mp4

03-Q- Is it frowned upon if you dont have a website. .mp4

04-- Where do I draw the line between doing something for free to build my portfolio and free labor. .mp4

05-Q- How do you define a project timeline for deliverable copywriting. .mp4

06-Q- Can I invent some details that only the brand can answer. .mp4

07-Q- Where would you position a steps section on the sales page formula. .mp4

08-Q- Can we use the same headline in the ad title ad text and the image of the ad. .mp4

09-Q- Should we take Facebook text length limitations into consideration..mp4

10-Q- How will prospects land on the sales page if we are sending them to a landing page. .mp4

11-Q- Do I write 1 or 5 ads for each level of awareness. .mp4

12-Q- What level of awareness do I write in for a landing page..mp4

13-Q- Can I share my personal story or someone elses story while writing for a client and their product. .mp4

14-Q- If I add a bio is it different from the one on the sales page..mp4

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01-Video Lessons

02-Week 8 Resources

03-Hot Seat Library

04-QA Library

01-CPLP_Week_8_Workbook.pdf

01- Intro.mp4

01- Intro.pdf

02-Lesson 1- Day 0 AR.mp4

02-Lesson 1- Day 0 AR.pdf

03- Lesson 2- 3-Email Welcome Sequence .mp4

03-Lesson 2- 3-Email Welcome Sequence.pdf

04-Lesson 3- 5-Day Sales Campaign.mp4

04-Lesson 3- 5-Day Sales Campaign.pdf

05- Lesson 4- CTAs .mp4

05- Lesson 4- CTAs.pdf

06- Lesson 5- Subject Lines .mp4

06- Lesson 5- Subject Lines.pdf

07-Lesson 6- Formatting Feel Flow.mp4

07-Lesson 6- Formatting Feel Flow.pdf

08- Recap Action Steps.mp4

08- Recap Action Steps.pdf

01-CPLP-Subject-Line-Swipe-File.pdf

01-CPLP-Week-8-Inspo-File.pdf

01-CPLP-Week-8-Workbook.pdf

01-Week 8 Workbook.pdf

02-Week 8 - AI Prompts.docx

02-Week 8 AI Prompts.pdf

01-Hot Seat- Katharina.mp4

02-Hot Seat- Safiya .mp4

03-Hot Seat- Heather .mp4

01-Q- Do you see a lot of clients change their mind about offering what they .mp4

02-Q- Would we need to specify the specific offering in our Statement Of Work SOW. .mp4

03-Q- What if they change their mind on things and ask you for a new piece of copy. .mp4

04-Q- Shouldnt I do a Day 0 3 welcome 6 sales emails. .mp4

05-Q- Would this be Day 0 in addition to the free gift email in that case..mp4

06-Q- Is it acceptable to have more than one page when writing ads. .mp4

07-Q- Combining in one email or sending them parallelly. .mp4

08-Q- What is the proper way to cite an academic article in a sales page-landing page-email. .mp4

09-Q- Does everything we write have to be published in order to show them to potential clients..mp4

10-Q- Should we place the USP of our products on the landing page. .mp4

11-Q- When it comes to the Day 0 email composition what am I referencing. .mp4

12- Q- Should I pick another niche just to get my foot in the door and then shift. .mp4

13-Q- What does affiliate traffic mean. .mp4

14-- How do you keep firm that this is the final piece. .mp4

15-Q- Should I use the same ideas or pivot to something more original for the brand. .mp4

16- Q- When do we welcome the new leads to the new community. .mp4

17-Q- Could you recommend some brand emails to sign up for. .mp4

18-Q- Should I do a 7-day free premium trial instead since they offer a free version and premium version. .mp4

19-Q- Offering a custom quote on a landing page. .mp4

20-Q- When writing the welcome sequence where should I position it in relation to the webinar. .mp4

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01-Video Lessons

02-Week 9 Resources

03-Hot Seat Library

04-QA Library

01-CPLP_Fast_Track_Week_9_Workbook.pdf

01- Intro.mp4

01- Intro.pdf

02- Lesson 1- Finalizing Your Posse Portfolio .mp4

02- Lesson 1- Finalizing Your Posse Portfolio.pdf

03- Lesson 2- The Only 6 Things You Need To Get Paid To Write .mp4

03- Lesson 2- The Only 6 Things You Need To Get Paid To Write.pdf

04-Copy Posse_ Cold Outreach Template.docx

04-Lesson 3- How To Get Your First Client .mp4

04-Lesson 3- How To Get Your First Client.pdf

05-Recap Next Steps .mp4

05-Recap Next Steps.pdf

01-CPLP-Fast-Track-Week-9-Workbook.pdf

01-CPLP-Pricing-Guide.pdf

01-Copy of CPLP Statement of Work Template.zip

01-Week 9 Workbook.pdf

01-Hot Seat- Natalie.mp4

02-Hot Seat- Christine.mp4

01-Q- Should we keep a record of our stories used in email campaigns. .mp4

02-Q- Should we put an introduction at the top of each piece of the portfolio. .mp4

03-Q- Is this a good indication that I should ask for the ad copy to be critiqued. .mp4

04-Q- Do we have to mention the creative liberties weve taken. .mp4

05-Q- What resources trainings books can I look into to further my knowledge and skill after this course. .mp4

06-Q- How do you add your Customer Avatar to your portfolio. .mp4

07-Q- Can I start my indoctrination sequence with fun facts. .mp4

08-Q- Can my indoctrination emails be shorter. .mp4

09- Q- Should I write my campaign and sales sequence for them to join the waitlist.mp4

10-Q- As consumers do you feel more enticed to buy a product or service if you receive .mp4

11-Q- What is the best way to overcome an objection. .mp4

12- Q- Should the lead magnet mention the product. .mp4

13-Q- How do we negate the conflict of GIFs if the client insists on using them. .mp4

14-Q- Can we use the pageless option in our portfolio pieces. .mp4

15-Q- What should my prescription be. .mp4

16-Q- Should I charge for all client meetings..mp4

17-Q- Should I direct my email sequence toward the webinar or the lead magnet. .mp4

18-Q- Should we direct ads to gated content onto the clients website. .mp4

01-Ask Me Anything.docx

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01-Launch Pad Exclusive

02-Formulas Guides

01-1 x Copy Posse Critique Coupon For Any Asset In Your Portfolio.pdf

02-LIVE COACHING CALL- 6 Ways To Make Back Your Launch Pad Investment In 6 Months or Less.pdf

01-Most-Epic-Posse-Swipe-File-Ever-Cart-Offer-Swipe-File.pdf

01-Most-Epic-Posse-Swipe-File-Ever-Launch-Swipe-File.pdf

01-Most-Epic-Posse-Swipe-File-Ever-Promo-Swipe-File.pdf

01-Most-Epic-Posse-Swipe-File-Ever-Welcome-Offer-Swipe-File.pdf

01-The Most Epic Swipe File EVER.pdf

02-29 Posse-Approved Branding Questions To Master Any Brand Voice- Exclusive Branding Guide.pdf

02-Copy-Posse-Branding-Questions.pdf